Development Executive - Billboard

WOW Media Sdn Bhd; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading media company in Malaysia seeks a Development Executive to drive business expansion through strategic site identification and acquisition. The ideal candidate has a relevant degree and at least 2 years of experience in site scouting and project management. Key responsibilities include conducting site surveys, preparing applications, and maintaining relationships with local authorities. This is a dynamic role requiring strong negotiation and analytical skills, suitable for candidates who thrive in fast-paced environments.

Qualifications

• Minimum 2 years of experience in site scouting and permit negotiations.
• Strong understanding of the advertisement billboard landscape.
• Ability to work independently in a fast-paced environment.

Responsibilities

• Conduct site surveys to identify viable locations for OOH media.
• Prepare and compile documentation for site applications.
• Negotiate rental agreements with property owners.

Skills

Communication skills

Negotiation skills

Interpersonal skills

Analytical skills

Education

Diploma or Bachelor’s degree in Business, Engineering, Construction, Marketing, or a related field

Job description

The Development Executive plays a key role in driving business expansion through strategic site identification, acquisition, and relationship management. The role requires an agile, analytical, and collaborative individual who can adapt to market shifts, regulatory changes, and evolving consumer behaviours in the OOH landscape.

Key Responsibilities

• 1. Strategic Site Identification & Feasibility

  Conduct site surveys to identify high-impact and commercially viable locations for OOH media.

  Evaluate traffic flow, audience profiles, and surrounding commercial activity using digital tools and data analytics.

  Assess technical feasibility (visibility, power supply, digital readiness) and potential display formats (static, digital, programmatic-ready).

  Monitor competitors’ installations and identify new growth areas including transit hubs, lifestyle centers, and mixed-use developments.

• 2. Site Acquisition & Application Submissions

  Prepare and compile all documentation required for site applications including layout plans, renderings, and technical specs.

  Submit applications to relevant local authorities, government agencies, or private property owners.

  Follow up consistently to ensure timely approvals and maintain up-to-date records of application status.

  Build and maintain strong working relationships with local councils, city planners, engineering departments, and regulatory bodies.

  Keep abreast of municipal guidelines, urban planning policies, and advertising by‑laws.

  Ensure all developments meet legal, safety, and environmental requirements.

• 4. Commercial & Administrative Support

  Assist in negotiating rental agreements and renewal terms with property owners.

  Coordinate with internal teams (Sales, Operations, Design) to align site development with business needs.

  Maintain accurate records, site inventories, and development trackers.

  Prepare reports, presentations, and supporting documents for internal and external stakeholders.

  Keep up with trends in digital OOH (DOOH), smart cities, green advertising infrastructure, and audience measurement.

  Propose innovative development strategies aligned with market demands and advertiser expectations.

  Support pilot testing and rollout of new media formats or emerging technologies.

Job Requirements

• Minimum of Diploma or Bachelor’s degree in Business, Engineering, Construction, Marketing, or a related field.
• Minimum 2 years of experience in site scouting, permit, lease negotiations, project management, and stakeholder coordination.
• Strong understanding of the advertisement billboard landscape and outdoor media trends.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.