Delivery Channel Operations (Live Streaming)

Mixue; Kuala Lumpur; On-site; MYR 20,000 - 100,000; Full time

Job summary

A fresh tea beverage brand is seeking a Delivery Channel Operations role to support sales growth through online livestream operations on TikTok. The ideal candidate should have a Diploma or Degree in a relevant field and at least one year of relevant experience, preferably in livestream or e-commerce operations. Strong communication skills in English, Malay, and Mandarin are required to engage with diverse stakeholders. Additionally, the position offers benefits including allowances, training, and annual bonuses.

Benefits

Annual Leave and Medical Leave

KWSP, SOCSO, EIS

Miscellaneous Allowances (Transport/Meal/Phone/Business Trip)

Training Provided

Team Building Activities

Annual Bonus

Reimbursement of petrol and accommodation expenses

Qualifications

• Minimum 1 year of relevant working experience in livestream operations or e-commerce.
• Experience with platform-based operations preferred.
• Prior experience in the F&B industry is a plus.

Responsibilities

• Plan and execute online livestream operations on TikTok.
• Liaise with platform partners for campaigns and promotions.
• Provide operational support for delivery-related initiatives.

Skills

Strong interpersonal skills

Coordination skills

Communication skills

Experience with TikTok and Shopee

Ability to communicate in English, Malay, and Mandarin

Education

Diploma/Degree in eCommerce, Mass Communication, Information Technology or Digital Marketing

Job description

Delivery Channel Operations (Live Streaming)

We are a fresh tea beverage brand from China - "MIXUE," with over 40,000 stores worldwide and 5,000 employees. We are actively expanding into global overseas markets, aiming not only to bring high-quality, affordable deliciousness to the world but also to be a caring and fun company for our employees. We look forward to having excellent individuals like you to join us.

Plan, coordinate, and execute online livestream operations to support sales growth, primarily on TikTok.

Liaise with platform partners (e.g. TikTok, Shopee, food delivery platforms) for campaigns, promotions, and daily operations.

Coordinate promotional or campaign activities with delivery platforms.

Provide operational support to outlets for online and delivery-related initiatives.

Develop benchmark (best-practice) stores and support to implement successful live streaming models across outlets.

Monitor livestream and online performance, and support basic data tracking and reporting.

Diploma/Degree or equivalent professional qualification, preferably in eCommerce, Mass Communication, Information Technology or Digital Marketing.

Minimum 1 year of relevant working experience, such as livestream operations, live host, e-commerce operations or platform operations.

Experience in E-Commerce / TikTok / Shopee livestream operations is a strong advantage.

Prior experience in the F&B industry or platform-based operations is preferred.

Strong interpersonal, coordination, and communication skills.

Able to communicate well in English, Malay and Mandarin as this role requires engaging with Mandarin-speaking clients and stakeholders.

Benefits

• Annual Leave and Medical Leave
• KWSP, SOCSO, EIS
• Miscellaneous Allowances (Transport/Meal/Phone/Business Trip)
• Training Provided
• Team Building Activities
• Annual Bonus
• Reimbursement of petrol and accommodation expenses

Working Location

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