Customer Relationship Management Executive

Ethereal Wellness Sdn Bhd; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A skincare products company in Malaysia is seeking a Customer Relationship Management Executive. The ideal candidate will assist in developing strategies to enhance customer engagement and retention. Responsibilities include managing the CRM database, executing marketing campaigns, and analyzing performance metrics. Candidates should have a Bachelor's degree and experience in CRM or digital marketing roles. A strong analytical mindset and excellent communication skills are essential for success in this role.

Benefits

Competitive salary and benefits package

Opportunity for growth and advancement

Training provided

Lunch provided

EPF (KWSP) & SOCSO provided

Qualifications

• Proven experience in CRM, digital marketing, or customer engagement roles (1–3 years preferred).
• Familiarity with CRM software and marketing automation tools.
• Bonus: Experience in e-commerce, FMCG, skincare, or baby/kids products industry.

Responsibilities

• Assist in developing and implementing CRM strategies.
• Maintain and update the CRM database for accuracy.
• Monitor and analyze campaign performance and KPIs.
• Map out customer journeys and identify opportunities.
• Work closely with marketing, sales, and customer service teams.
• Use CRM platforms to manage campaigns.

Skills

CRM strategy development

Analytical skills

Communication skills

Project management

Creative thinking

Education

Bachelor's degree in Marketing, Business, Communication, or related field

Tools

HubSpot

Salesforce

Zoho

Klaviyo

Job description

Customer Relationship Management Executive

Job Title: Customer Relationship Management Executive

Company Overview: At Ethereal Wellness, known as MUUKA HQ, our mission is to deliver high-quality skincare products that resonate with our users’ values and trust. We are committed to crafting skincare solutions that not only enhance beauty but also embody the elegance and warmth of our heritage. As a proudly Malaysian brand, MUUKA aspires to make a significant mark in the global skincare industry. Our name, inspired by Malaysia’s national language, reflects our dedication to infusing our products with the grace and richness of our cultural heritage. We aim to stand out in the competitive international market by offering products that are both luxurious and effective.

Benefits:

• Competitive salary and benefits package
• Opportunity for growth and advancement
• Training provided
• Lunch provided
• EPF (KWSP) & SOCSO provided

Key Responsibilities:

• CRM Strategy & Execution
  • Assist in developing and implementing CRM strategies to improve customer engagement, retention, and lifetime value.
  • Execute targeted marketing campaigns using CRM tools (email, SMS, push notifications, WhatsApp, etc.).
• Customer Data Management
  • Maintain and update the CRM database to ensure accuracy and completeness of customer profiles.
  • Segment customer database for personalized communication and campaign optimization.
• Campaign Analysis
  • Monitor and analyze campaign performance and KPIs (open rates, click-throughs, conversions, churn, etc.).
  • Provide regular reports and insights to improve future CRM activities.
• Customer Journey Management
  • Map out customer journeys and identify opportunities for improvement at each touchpoint.
  • Support the development of loyalty programs, welcome flows, and re-engagement strategies.
• Cross-Functional Collaboration
  • Work closely with marketing, sales, product, and customer service teams to align messaging and ensure a seamless customer experience.
  • Provide CRM support for new product launches, seasonal campaigns, and promotions.
• Tool & Tech Usage
  • Use CRM platforms (e.g., HubSpot, Salesforce, Zoho, or Klaviyo) to manage campaigns and customer interactions.
  • Identify and suggest improvements for automation, system workflows, and data integration.

Requirements:

• Bachelor’s degree in Marketing, Business, Communication, or related field.
• Proven experience in CRM, digital marketing, or customer engagement roles (1–3 years preferred).
• Familiarity with CRM software and marketing automation tools.
• Strong analytical and data interpretation skills.
• Excellent communication and project management abilities.
• Creative thinking with an eye for detail and user experience.
• Bonus: Experience in e-commerce, FMCG, skincare, or baby/kids products industry.