Customer Relation Management (Loyalty Program Marketing Executive)

Senheng; Selangor; On-site; MYR 50,000 - 70,000; Full time

Job summary

A retail company in Selangor is seeking a Loyalty Program Marketing Executive to assist in managing the customer loyalty program. Responsibilities include analyzing buying behavior and proposing recommendations to improve marketing effectiveness. Candidates should have a Bachelor's degree in a relevant field and a minimum of 1 year of CRM experience in retail. Proficiency in MS Office is essential, along with strong attention to detail and the ability to multitask.

Qualifications

• Minimum 1-year experience in CRM in the retail industry.
• Competent in using MS Office and numerical analysis skills would be an added advantage.
• Versatility to build rapport with people at all levels.

Responsibilities

• Assist in managing customer loyalty program.
• Responsible for retaining and growing the existing membership base.
• Analyze customer buying behavior and identify business opportunities.
• Ensure customer database and profile management for data completeness and consistency.
• Prepare and monitor reports on marketing program effectiveness.
• Manage broadcast channels and result measurement.
• Develop standard operating policies for customer relations.

Skills

Attention to detail

Multitasking

Relationship building

Education

Bachelor’s Degree in Business Studies/Administration/Management, Marketing, Statistics or equivalent

Tools

MS Office (Word, Excel, Access, PowerPoint)

Job description

Customer Relation Management (Loyalty Program Marketing Executive)

Assist in managing customer loyalty program.

Responsible for retaining and growing the existing membership base.

Assist in analyzing customer buying behavior

Take initiative to identify and evaluate consumer/markets trends and analyze consumer behavior as well as current CRM activities through all possible sources of data and recommend business opportunities.

Assist in the customer database and profile management, ensuring data completeness, consistency, customer relationships and merges according to data standards conventions.

Prepare and monitor ad-hoc, weekly and monthly department reports demonstrating the effectiveness of marketing programs, promotion activities on monthly bases and at the end of each event. Propose recommendations for improvement to top management.

Responsible for member’s day preparation which includes rewarding workflow and analysis report.

To manage the different broadcast channel and result measurement

Prepare and plan CRM Calendar/project schedule to keep track progress and ensure completion within the deadline.

Develop standard operating policies for customer relations department to ensure all outlets follow within the parameters.

Job Requirements:

Bachelor’s Degree in Business Studies/ Administration/ Management, Marketing, Statistics or equivalent.

Minimum 1-year experience in CRM in the retail industry.

Competent in using MS Office ( Word, Excel, Acess, Powerpoint) and numerical analysis skills would be added advantage

Excellent attention to detail and meticulous

Ability to multitasking

Versatility to build rapport with people at all level

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