Customer Lifecycle Marketing Manager (Growth)

BID Operations; Kuala Lumpur; Hybrid; MYR 100,000 - 130,000; Full time

Job summary

A leading client operations provider in Kuala Lumpur is looking for a passionate Marketing Manager – CLM & Growth to enhance client lifecycle management and spearhead growth initiatives. The successful candidate will exhibit a strong background in CRM and hands-on execution, with a focus on optimizing client journeys from acquisition to retention. Applicants should possess excellent communication and analytical skills alongside experience in data-driven marketing. This role offers a hybrid work arrangement and career growth opportunities.

Benefits

Competitive healthcare coverage

Flexible dress code

Complimentary snacks and beverages

Opportunities for career growth

Gym benefits

Vibrant work culture

Qualifications

• 5+ years of experience in CRM, CLM, or Growth Marketing.
• Proven ability to design and execute lifecycle campaigns.
• Fluent in English; proficiency in Mandarin is a strong advantage.

Responsibilities

• Develop and implement CLM strategies for client retention.
• Collaborate with cross-functional teams for seamless client experience.
• Monitor campaign ROI and performance metrics.

Skills

CRM

Campaign management

Data-driven marketing

Client engagement

Project management

Analytical mindset

Communication skills

Education

Bachelor’s degree in Marketing or related field

Master’s degree

Tools

HubSpot

Salesforce

Excel

Google Analytics

Job description

About the company

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time‑consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

Position Overview

We are seeking a highly motivated Marketing Manager – CLM & Growth to lead client lifecycle management and drive growth initiatives across multiple markets. This role combines strategic planning and hands‑on execution, covering the entire client journey from acquisition to retention and reactivation. The ideal candidate will have strong experience in CRM, campaign management, data‑driven marketing, and client engagement, with a proven track record of delivering measurable growth.

Key Responsibilities

• Develop and implement CLM strategies to optimize conversion, deposit, trading activity, and retention.
• Design end-to-end customer journeys (Welcome, KYC reminders, deposit triggers, trading education, reactivation campaigns).
• Collaborate with Sales, Product, BO, Compliance, and Marketing to ensure seamless client experience.
• Define CLM KPIs and conduct regular performance reviews.
• Lead A/B testing and continuous optimization of lifecycle campaigns.
• Plan and execute client engagement campaigns e.g. loyalty programs.
• Partner with Event & Sponsorship teams to integrate large-scale activations into client growth initiatives.
• Monitor campaign ROI, track performance metrics, and deliver insights for future improvements.
• Identify new growth opportunities across regions (SEA, China, Global) and tailor localized strategies.
• Oversee EDM, push notifications, SMS, and app communications as core CLM channels.
• Manage campaign automation workflows, segmentation, and message optimization.
• Ensure delivery, open, and click rates meet performance benchmarks.
• Work closely with the Data & Analytics team to build client segmentation models.
• Translate customer behavior insights into actionable marketing strategies.
• Provide regular performance reports and recommendations to senior management.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.
• 5+ years of experience in CRM, CLM, or Growth Marketing (preferably in fintech, brokerage, or digital industries).
• Strong knowledge of HubSpot / Salesforce / CRM platforms and marketing automation tools.
• Proven ability to design and execute lifecycle campaigns with measurable impact.
• Analytical mindset with proficiency in data tools (Excel, Google Analytics, BI dashboards).
• Excellent communication and project management skills; able to lead cross‑functional initiatives.
• Fluent in English; proficiency in Mandarin or other Asian languages will be a strong advantage.
• We are specifically looking for Mandarin‑speaking candidates who will be supporting and communicating with our Mandarin‑speaking customers.

Benefits

• Hybrid working arrangement
• Opportunities for enriching career growth, including exposure to regional contexts.
• Complimentary snacks and beverages available in the office pantry
• Healthcare coverage (medical, dental, optical), gym benefits
• Flexibility in smart casual dress code
• Young, vibrant and open work culture