CRM Strategy Executive

UNAVAILABLE; Kuala Lumpur; Hybrid; MYR 50,000 - 70,000; Full time

Job summary

A leading digital marketing agency in Kuala Lumpur is seeking a CRM Executive Strategy. This role requires 2-3 years of CRM and digital marketing experience, with a focus on developing impactful customer engagement strategies. The ideal candidate will leverage data to inform CRM programmes and collaborate with teams across the agency to implement effective campaigns. With generous leave policies and hybrid working arrangements, this opportunity offers a dynamic work culture.

Benefits

Generous leave entitlements

Cashless comprehensive medical coverage

Life and personal accident insurance

Hybrid working schedule

Phone allowance

Qualifications

• 2-3 years of work experience in CRM and/or digital marketing.
• Experience informing audience segments using 1st and 3rd party data.
• Strong strategy and analytics skills with success metrics understanding.
• Ability to interpret data and customer insights for CRM strategies.
• Familiarity with modern marketing technologies and digital platforms.

Responsibilities

• Develop and implement CRM programmes aligned with customer journeys.
• Deliver omni-channel direct engagements via various platforms.
• Craft CRM briefs with insights that inspire.
• Identify cultural trends for brand connection strategies.
• Innovate member benefits and features with clients and teams.

Skills

CRM experience

Digital marketing

Strategy and analytics skills

Data interpretation

Communication skills

Time management

Tools

Salesforce Marketing Cloud

Job description

Company Description

Digitas is a highly-caffeinated playground where brilliant minds come together to create data-led digital business and marketing solutions through advertising campaigns and media experiences that bring bold, award-winning ideas to life.

Strategy at Digitas is a cross agency multi-disciplinary team of Data, Social, Experience, Brand, Connections & CRM Strategy experts, unified by a shared ambition to inspire ideas that move people.

To further accelerate this ambition, we are looking for an outstanding CRM Executive Strategy – someone who champions a modern approach to connected CRM experiences for brands; who understands consumer behaviour and context, and orchestrates strategic communications to define how brands connect to people in a digital world.

Job Description

As CRM Executive Strategy, your experience in creating impactful direct engagements will be essential to provide strategic guidance on key client engagements, together with Associate Strategy Director.Rooted in an in-depth and empathetic understanding of the consumer’s current environment and ecosystem as well as their priorities, motivators and pain points, you will play a central role in developing effective CRM programmes and experiences relevant to consumers’ needs and aligned to clients’ business ambitions.

Responsibilities

Day-to-day, your role includes:

• Focusing on the core business KPIs, develop and implement CRM programmes that align to key moments of need within the customers journey based on insights from analytics and behavioural science
• Deliver omni-channel direct engagements across email, push notifications, web, mobile apps, social platforms, and other channels and devices, as relevant to the customer experience
• Crafting CRM Experience briefs with powerful, unexpected insights that inspire
• Identifying cultural trends and keeping a pulse on internet and start-up culture; providing teams and clients with a point of view on how it affects the way brands connect with people
• Partner with client to innovate meaningful member benefits, programmes or feature improvements that differentiate the brand and delight customers
• Partnering with other capabilities across the agency (Business leads, Data, Technology, Experience Design and other teams) to determine strategy needs, develop and facilitate implementation of CRM Strategy and Programmes.

Qualifications

This role will require strong, impactful work experience, which typically includes:

• 2-3 years of work experience in CRM and/or digital marketing
• Extensive experience informing audience segments by leveraging 1st and 3rd party data
• Strong strategy and analytics skills, with an advanced understanding of success metric
• Ability in interpreting data and customer insights to inform CRM strategies and programmes, aligned to business targets
• Up-to-date of marketing technologies (MarTech) and digital experience platforms spanning Paid, Owned and Earned / social media – email automation tools (E.g. Sales Force Marketing Cloud, etc)
• A collaborator comfortable in agile- or sprint-based approaches, willing to work in real time
• An all-around professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

Additional Information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance