CRM & Marketing Campaign Specialist (Hybrid)

Upgrowth HR; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job description

We are helping our clients in expanding their Marketing team and currently looking for two experienced professionals: [1] CRM Executive/Senior Executive and [2] Marketing Assistant Manager (Offline and Online Campaign) to join us in different capacities. Please review the roles below and apply for the position that best matches your experience and career goals.

Position 1: CRM, Executive/Senior Executive

(Salary Range: Up to RM9000 | Office Location: Ampang, KL | Monday to Friday (Hybrid), 9am to 6pm)

Overview

Manage and optimize the CRM system to support business goals, data accuracy, and campaign tracking.

Key Responsibilities

• Configure and maintain CRM platform
• Set up campaign tracking, events, and data structures
• Perform QA/QC to ensure data accuracy
• Manage tracking codes and analytics integrations
• Analyze CRM performance and provide insights
• Train users and support CRM adoption across teams

Requirements

• Proven experience in CRM management
• Strong understanding of data tracking and analytics
• Able to train and support cross-functional teams
• Detail-oriented with strong problem-solving skills

Position 2: Marketing Assistant Manager (Online & Offline Campaign)

(Salary Range: Up to RM7000 | 5.5 days (fully WFH))

Overview

Execute online and offline marketing campaigns for supplement products based on approved marketing plans.

Key Responsibilities

• Execute digital campaigns (TikTok, Facebook, Instagram)
• Coordinate offline promotions, events, and collaborations
• Manage campaign materials and timelines
• Track performance and prepare basic reports
• Coordinate with internal teams and external partners
• Attend monthly in-person review meetings

Requirements

• 3–5 years of marketing execution experience
• Hands‑on experience with TikTok & Meta platforms
• Experience in FMCG / supplements is a plus
• Strong coordination and execution skills
• Familiarity with marketing or CRM tools is an advantage