CRM & Loyalty Architect: Global Program Lead

MR D-I-Y Malaysia; Seri Kembangan; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading home improvement brand in Malaysia is seeking a proactive CRM Senior Manager to lead their retail loyalty program. The ideal candidate will manage CRM functionalities, drive member acquisition, and generate actionable insights through data analytics. Applicants should have a strong background in CRM management and data-driven marketing strategies. Excellent project management and collaboration skills are essential for success in this role, which plays a key part in enhancing customer experiences and engagement.

Qualifications

• Strong experience in CRM management, loyalty/membership programs, or customer lifecycle roles.
• Proven ability to design and execute data-driven marketing strategies.
• Excellent organizational and project management skills.

Responsibilities

• Develop and implement the loyalty program strategy.
• Manage CRM pre-launch setup and backend configuration.
• Oversee customer database management ensuring data quality.
• Generate customer insights through CRM analytics.

Skills

CRM management

Data analysis

Project management

Cross-team collaboration

Education

Degree in Marketing, Business, Data Analytics or related field

Tools

CRM platforms

Marketing automation tools

Job description

A leading home improvement brand in Malaysia is seeking a proactive CRM Senior Manager to lead their retail loyalty program. The ideal candidate will manage CRM functionalities, drive member acquisition, and generate actionable insights through data analytics. Applicants should have a strong background in CRM management and data-driven marketing strategies. Excellent project management and collaboration skills are essential for success in this role, which plays a key part in enhancing customer experiences and engagement.