Creative Group Head

C27; Petaling Jaya; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading creative agency in Petaling Jaya is looking for a Senior Creative Leader to inspire and manage a high-performing team. The role demands over 7 years of experience in creative functions and entails overseeing project executions, defending creative choices, and ensuring premium quality. Candidates should possess advanced skills in visual design and copywriting. This position offers the opportunity to influence industry-leading creative strategies and engage directly with clients across multiple platforms.

Qualifications

• Min 7-9 years of experience in a creative management role.
• Portfolio demonstrating significant projects valued over RM250k.
• Advanced competency in design, copy, analytics, and social media.

Responsibilities

• Ensure the highest quality of creative assets.
• Inspire the team to innovate and exceed expectations.
• Manage client relationships and ensure satisfaction.

Skills

Creative leadership

Team management

Content creation

Copywriting

Art direction

User experience

Education

Professional Certificate, Diploma or Bachelor’s degree in Advertising, Design, Fine Art

Job description

Careers

"Trendsetter, stylist, anarchist. The aesthetic and experiential front line of the C27 collective."

"Don't just make content, be discontent."

In the vast, ever-changing world of the internet, one fact has remained since its inception - the internet loves new things. The C27 Content and Community team combines meaningful insights, universal truths, hot topics and a dose of visual artistry to create arresting content and engage with digital communities. They are also responsible for producing content on digital channels and engaging the community in line with a brand’s voice. This is the team that made Netflix one of Malaysia's favourite brands and levelled up the way McDonald's engages its biggest fans in the digital age. Our work has been seen more than 7 billion times yearly, which is still growing.

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Requirements

• Min 7-9 years of experience managing a team and serving creative functions in an organisation or equivalent.
• Portfolio composition of T2 majority portfolio OR >RM250k portfolio value.
• Possess at least a Professional Certificate, Diploma, or Bachelor’s degree in Advertising, Design, Fine Art or relevant degree or certification.
• Advanced competency in design, copy, user experience, production, content creation, art direction, analytics, and social media.

Primary Roles And Responsibilities

Creative Excellence

• Ensuring the highest quality of work is produced at all times.
• Inspire intent and delight your audience.
• Keeping up with current events and the latest aesthetic trends.
• Make the most of ideations and work with the team to bring ideas to life.
• To be able to articulate, rationalise and defend conceptual and directional choices.
• Accountable for the final development and production of creative assets.
• Time allocated will vary, but to ensure equal dedication to all bodies of work.
• Championing the rule of “no Lorem Ipsum” in mockups, you must ensure that words and visuals are of equal priority in any piece of work.
• Underpromise, over-deliver.

Creative Leadership

• Mentor, encourage, foster, and support intelligent innovation and risk-taking to create and deliver creative solutions that improve consumer interaction and experience with clients’ products and/or services, and provide the best financial performance to clients’ businesses.
• Co-create the department’s vision with other creative leaders and relay it to team members, aligning with fundamental organisational values.
• Inspire and ensure that the Content Services team produces compelling and industry-leading work.
• Works closely with creative teams to develop and execute creative solutions that work within an overarching concept.
• Takes on a leadership role when working or presenting work to clients.
• Ensure that you are the source of inspiration for your team.
• Create a balanced environment for your team to fail safely.
• Lead and manage a team of creatives in developing and delivering creative solutions across multiple clients and platforms.
• Accountable for the final development and production of creative assets.
• Attention to detail in evaluating creative work.
• Mentor and onboard other creatives (both art- and copy-based) as needed.
• Offer client and team members innovative advice and solutions from industry examples and experience.
• Help organize, maintain, and oversee creative standards and guidelines.
• Offer insight on creative briefs and schedules.
• Lead, manage, and coordinate production shoots (Photo Shoots, Events, Production Houses, etc.) in the absence of an Associate Creative Director on a working team.
• Responsible for signing off on all execution work, of which the creative direction has been signed off by either the Associate Creative Director or Creative Director on a working team, including all internal and external revisions.
• To act as the main subject matter expert in the absence of an Associate Editorial Director/Associate Creative Director/Creative Director in client meetings.
• Delegate and share all roles and responsibilities mentioned above to your respective second‑in‑line as deemed necessary, in accordance with relevant contexts, as part of your wider management responsibilities to grow and nurture the next generation of leaders.
• Responsible for debriefing creative teams/freelancers/vendors on executing exceptional work. This responsibility can be delegated to your team’s Senior Design Lead / Senior Content Writer/Senior Motion Lead if you are tied up with other responsibilities, such as client management or involvement in new biz projects.

Team Leadership

• Being the go‑to senior creative when the creative leads aren’t available.
• Inspire and guide fellow creatives to improve their craft and creative thought process, being a secondary mentor.
• Responsible for suggesting new workshops or short courses to help fellow team members internally.
• Keeping the team in tune with new and/or current design practices, including craft and software.
• Regular check‑ins to ensure the general health and welfare of the team.

Client/Partners & Agencies Management

• Serve as the primary liaison between partner agencies and clients, ensuring effective communication and collaboration.
• Consult clients and partner agencies with minimal supervision from the Associate Editorial Director/Associate Creative Director, providing expert advice and guidance.
• Present and rationalise editorial strategies and creative concepts to clients/partners, pitching and justifying ideas effectively.
• As required, chair meetings with clients and partner agencies, ensuring productive discussions and outcomes.
• Inspire and motivate clients and partner agencies to push creative boundaries and deliver exceptional craft output.
• Cultivate and maintain cross‑functional relationships with partner agencies and clients to gather the best information and gain traction on strategies and ideas.
• Build strong relationships with team members among clients, creating plans to address their business needs and advising on profitable processes.
• Schedule regular meetings with clients to ensure satisfaction and act as the point of contact for complaints, escalating issues as appropriate.
• Assist the sales team in up‑selling or cross‑selling services and products, ensuring the company’s and clients’ adherence to contract terms.

Project Management & Coordination

• Manage and ensure personal and team tasks are delivered on time, working closely with the Account Management Team.
• Be able to advise the Account Management Team on realistic hours needed for each task.
• Work with the Associate Editorial/Creative Director to manage cost estimates and execution budgets for clients.
• Maintain communications with appropriate internal agencies and client personnel to ensure positive workflow and elevate exceptions and client issues as needed.
• Supervise and oversee the quality of work delivered by vendor partners.
• Cultivate cross‑functional relationships with partner agencies to ensure you have the best information and the ability to gain traction on your strategies and ideas.
• To maintain strong client relationships to ensure ongoing client happiness, account health and growth.

New Business Conversion

• Directing and developing business proposals.
• Accountable for new business conversion rate, working closely with the Business Development Team to shape project teams and produce work in a manner that increases the chances of closing the deal - meaning, within reason and context, you are expected to collaborate with your creative leaders to make well‑informed decisions to either stick closely to the brief or go against it to give the company the biggest chances of winning the business.

Internal Initiatives

• To work closely with others to execute and drive internal special projects as initiated by the CEO.
• Keep an eye out for awards/case study work across C27’s portfolio of clients.
• To ensure C27’s brand image (visually) is consistent throughout while working with the internal branding team.

Other Responsibilities

General Responsibilities

• Collaborate with others - Encourage discourse and critical thinking in collaborations with others.
• Ensure effective interdepartmental collaboration.
• To adhere to superior’s directions, instructions, & recommendations.
• To ensure all works down are of high quality with little to no errors.
• To ensure all projects are submitted promptly: with precise contents, a clean format.

Responsibilities Towards The Company

• To be responsible for the safekeeping and general usage of the Company’s assets in employee possession and the usage of Company facilities provided.
• To be dressed presentably and to maintain professionalism during client meetings.
• To uphold C27’s brand image at all times, during working hours and non‑working hours, in‑office grounds or out of office grounds.

Miscellaneous Responsibilities

• You constantly observe C27’s culture and practices, working to uplift the Company’s good name.

Purpose

“Trendsetter, stylist, anarchist. The aesthetic & experiential front line of the C27 collective.”