Creative Director — Product UI & Visual Design

EWS Software Sdn Bhd; Kuala Lumpur; On-site; MYR 200,000 - 300,000; Full time

Job summary

A leading software company in Kuala Lumpur is seeking a Creative Director for Product UI & Visual Design. This role involves shaping the entire product design ecosystem, ensuring design excellence and consistency across global markets. The ideal candidate will have 10–15 years of experience in visual design and product UI/UX, along with strong leadership skills. Responsibilities include managing a multicultural team and developing a cohesive design system that enhances usability and reflects the company brand identity.

Qualifications

• 10–15 years of professional experience in visual design, product UI/UX, or digital interface development.
• Minimum 3 years of proven leadership experience managing mid-sized to large creative teams.
• Demonstrated success in building and implementing a design system.

Responsibilities

• Lead and mentor a multicultural designer team across APAC.
• Define team goals and workflows for creative excellence.
• Own and drive the global design system for products.
• Ensure products follow a cohesive design language.

Skills

Visual Design

Product UI/UX

Leadership

Figma

Photoshop

Illustrator

Strategic Mindset

Education

Bachelor's degree in Design or relevant field

Tools

Figma

Photoshop

Illustrator

Job description

Creative Director — Product UI & Visual Design

We are looking for Creative Director — Product UI & Visual Design who will shape and manage the entire product design ecosystem across all WSG business units. This role ensures design excellence and consistency across global markets by establishing and maintaining a unified design system, elevating product UI quality, and leading a high-performing, cross‑functional design team.

This role focuses exclusively on product UI and visual systems, not on marketing or brand advertising. The successful candidate will combine strategic vision, hands‑on design experience, and strong team leadership to build a scalable and globally aligned visual framework.

Key Responsibilities

• Lead and mentor a multicultural designer across APAC, structured into UI, Graphic, and Template/Component teams.
• Define team goals, workflows, and delivery standards that ensure creative excellence and timely execution.
• Foster a culture of creativity, accountability, and collaboration across locations.
• Recruit, coach, and develop design leaders capable of scaling operations in new markets.
• Establish clear KPIs and maintain performance consistency aligned with organizational objectives.
• Own and drive the global design system including color, typography, layout, components, and UI frameworks.
• Ensure all products follow a cohesive design language that reflects our company brand identity and enhances usability.
• Oversee the design and rollout of visual assets for multiple regions (Asia Pacific and Latin America).
• Partner with Product and UX teams to translate user insights into refined, user‑friendly visual solutions.
• Continuously evolve design standards to support localization and cultural preferences across markets.
• Define visual principles for key product interfaces, promotional visuals, and in‑app content.
• Build and maintain a repository of graphic templates to streamline design production.
• Oversee design reviews to ensure every output meets global quality standards—modern, clean, and well‑balanced.
• Champion visual excellence through constant refinement, scalability, and creative discipline.
• Work closely with Product Management, Engineering, and UX Research teams to ensure designs are practical and implementable.
• Partner with regional business heads to ensure local market adaptation aligns with the global brand framework.
• Collaborate with front‑end developers for seamless handover and technical integration.
• Maintain strong coordination across different time zones and cultural contexts.

Candidate Profile

Professional Expertise

• 10–15 years of professional experience in visual design, product UI/UX, or digital interface development.
• Minimum 3 years of proven leadership experience managing mid‑sized to large creative teams (10–20 members).
• Demonstrated success in building a design system from inception to implementation.
• Proficiency in Figma, Photoshop, and Illustrator; familiarity with front‑end principles is a plus.
• Strong product orientation—experience in designing functional, scalable digital interfaces rather than marketing visuals.
• Strategic mindset with hands‑on capability when needed.

Leadership

• High emotional intelligence with strong communication and influencing skills.
• Able to inspire and guide creative professionals across different markets and cultures.
• Collaborative, empathetic, and pragmatic in conflict resolution and team management.
• Balances strategic leadership with operational excellence and knows when to delegate and when to lead hands‑on.

Personal Attributes

• Mature, grounded, and dependable; thrives under pressure.
• Strong sense of ownership and long‑term commitment.
• Transparent, non‑political, and results driven.
• Passionate about product design that serves real user needs rather than artistic expression.

Preferred Qualifications

• Bachelor’s degree or higher in Design, Visual Communication, Digital Media, Interaction Design, or a relevant field.
• Experience in technology, gaming, or digital entertainment industries.
• Familiarity with multi‑language, multi‑market UI environments.
• Previous experience in large‑scale B2C or SaaS product environments.
• Proven success from a startup to a system implementation across product lines.

Vuly Play Kuala Lumpur City Centre, Kuala Lumpur, MY