Creative Director (Ecommerce Growth & Content Studio)

SuamiSihat; Selangor; Hybrid; MYR 200,000 - 250,000; Full time

Job summary

A forward-thinking health company is looking for a Creative Director to spearhead Ecommerce growth and build a content studio. This role demands strategic oversight to drive revenue outcomes across various initiatives. The ideal candidate will possess strong creative leadership experience, a comprehensive understanding of conversion strategies, and a passion for measurable results. This hybrid role focuses on optimizing campaigns and leading a diverse team to achieve significant growth. Apply now to join a thriving environment emphasizing innovation.

Benefits

Medical coverage

Annual growth opportunities

Unlimited coffee

Free flow men’s health supplements

Qualifications

• Minimum 8 years in Ecommerce growth creative leadership, performance creative, or direct response marketing.
• Proven track record of driving measurable DTC revenue outcomes through creative and conversion systems.
• Strong understanding of funnels, lifecycle marketing, and conversion psychology.

Responsibilities

• Co-own Ecommerce revenue targets and execution priorities with management.
• Lead creative strategy and campaign narrative development.
• Guide and monitor the marketing team for continuous growth.

Skills

Performance creative direction

Conversion rate optimization

Digital marketing fundamentals

Customer segmentation

Job description

WE ARE HIRING: Creative Director (Ecommerce Growth + Content Studio)

Salary: RM8,000 to RM12,000 (based on experience and performance)

Company: SuamiSihat Holding Sdn Bhd

Location: Subang Jaya / Banting (multi-location)

Employment Type: Full-time

ABOUT US

SS Holding Sdn Bhd (SuamiSihat Ecosystem) is a Malaysian group of companies built to modernise men’s health through an integrated ecosystem model.

Instead of relying on one business line, we scale impact through multiple connected business models that strengthen each other:

• SS Ecommerce: Direct‑to‑consumer Ecommerce that sells men’s wellness products and proprietary brands, supported by paid acquisition, conversion systems, and repeat purchase growth.
• SS Clinic + Wellness (Brick‑and‑Mortar): Physical clinics and wellness centre, focused on men’s health, performance, and clinical treatments.
• SS Technology: A men’s health digital platform with masterclass modules, an anonymous community forum, and one‑click access to prescriptions and telehealth support.
• SS Group: An HRDF‑focused corporate training provider delivering wellness and health training programmes for organisations.

This ecosystem approach creates a strong flywheel: Ecommerce builds audience and education at scale, Clinic and Wellness build trust and transformation outcomes, Technology builds community & expands reach and accessibility, and B2B training strengthens authority and distribution beyond DTC.

JOB OVERVIEW

SS Holding Sdn Bhd is hiring a Creative Director to lead the creative growth engine for our Ecommerce business (SS Ecommerce) while also building a group‑level content studio that supports multiple subsidiaries.

This is a performance‑led creative leadership role with commercial ownership. You are not here to make creatives. You are here to drive revenue outcomes through creative direction, funnel continuity, conversion strategy, and lifecycle messaging.

During your first 3 months, your focus will be primarily on stabilising and scaling SS Ecommerce. Expect an approximate allocation of 80% of your time on SS Ecommerce priorities and 20% on supporting other subsidiaries. Our immediate priority is to rebuild a repeatable performance creative and conversion system that improves consistency across campaigns, raises conversion rate, and unlocks scalable growth.

You will work closely with Marketers, the Performance Creative team, Multimedia Designers, Content Creators, closing teams, and the Group Art Director across subsidiaries. Your role is to align strategy and execution into one system: clear narrative, consistent standards, fast production, and measurable performance outcomes across SS Ecommerce, SS Clinic + Wellness, SS Technology, and SS Group (B2B Training).

ROLE SCOPE AND ALLOCATION

First 3 months: approximately 80% focus on SS Ecommerce, 20% on other subsidiaries (as assigned by Holding).

Long-term: primary focus remains SS Ecommerce, with ongoing Holding‑level assignments for key group initiatives.

WHAT SUCCESS LOOKS LIKE (6 MONTHS)

• SS Ecommerce scales from mid‑six‑figure monthly revenue to seven figures with a repeatable creative and funnel system.
• Clear message continuity from ad to landing page to checkout to CRM follow‑up.
• Conversion rate improves through stronger narrative, proof systems, and creative‑led CRO.
• Group‑level Masterclass and brand content production becomes structured, faster, and higher quality with documented SOPs.

KEY RESPONSIBILITIES (8 Areas)

1) Revenue Ownership and Growth Leadership (Ecommerce Core)

• Co‑own Ecommerce revenue targets, forecasts, and execution priorities with management, together with the Marketing Manager.
• Own business outcomes: revenue, contribution margin, CAC, AOV, LTV, MER, conversion rate.
• Drive the end‑to‑end growth plan across acquisition, conversion, and retention.
• Reset strategies and rebuild campaigns or funnels when required to hit targets.

2) Performance Creative Direction and Campaign Narrative (Ecommerce Core)

• Own creative strategy per product, segment, and offer: angles, hooks, proof, objections, emotional triggers, together with the Marketing Manager.
• Lead campaign narrative development to ensure consistent messaging across ads, landing pages, and organic.
• Lead performance creative production: UGC scripts, founder‑led content, advertorials, static and video.
• Build creative testing systems: briefs, testing matrix, iteration loops, winner scaling framework.

3) Funnel Continuity, Offer Strategy, and Creative‑led CRO (Ecommerce Core)

• Own message match across the journey: ad to landing page to product page to checkout, together with the Marketing Manager.
• Improve conversion across key steps: add‑to‑cart, checkout completion, upsells, and recovery flows.
• Strengthen offer stack, proof assets, trust structure, FAQs, and objection handling, partnering with web and sales teams.
• Guide, coach, and monitor the marketing team to run continuous growth playbooks: influencer and KOL collaborations, referral campaigns, community building, and affiliate programs, including sourcing workflows, partner criteria, and ongoing execution cadence.

4) Conversion, Retention, and LTV Growth (Ecommerce Core)

• Architect lifecycle systems: abandoned cart, abandoned checkout, post‑purchase education, win‑back, reactivation, together with the Marketing Manager.
• Improve WhatsApp and email conversion assets: objection frameworks, proof packs, follow‑up sequences, SOPs, and message consistency across touchpoints.
• Drive repeat purchase growth through bundles, cross‑sell, replenishment, loyalty, and community touchpoints.

5) Customer Insight, Segmentation, and Positioning Systems (Across Subsidiaries)

• Build customer segmentation and intent‑stage messaging: personas, jobs‑to‑be‑done, triggers, objections.
• Lead voice‑of‑customer: surveys, reviews, customer conversations, churn and non‑repeat analysis.
• Convert insights into better creatives, offers, landing page narratives, bundles, and pricing hypotheses.
• Partner with BD for market validation and demand‑driven launches.

6) Team Leadership, Execution Speed, and Quality Control (Across Subsidiaries)

• Lead and coordinate execution across marketers, performance creative teams, content creators, designers, editors, and closers.
• Work closely with the Group Art Director and Multimedia Designers across subsidiaries to align brand standards and speed.
• Enforce quality through briefs, QA, feedback loops, production SOPs, and clear ownership.
• Take action on underperformance through coaching, restructuring, or replacement.

7) Production Leadership: Scripts, Shoots, Directing, and Masterclass (Holding‑Level)

• Lead scriptwriting, storyboarding, shot lists, and directing for performance and brand shoots.
• Drive Masterclass module production when assigned: lesson flow, filming direction, post‑production QA.
• Build a scalable content studio workflow: templates, asset libraries, naming/versioning, and production cadence.
• Ensure outputs are brand‑consistent, high quality, and commercially effective.

8) Holding‑Level Narrative and Positioning Leadership (Across Subsidiaries)

• Be SS Holding’s narrative and positioning lead across subsidiaries.
• Define positioning, segment messaging, offer narrative, proof, and objection handling for key launches and campaigns.
• Build playbooks: angle library, hook bank, proof pack templates, and script frameworks.
• Run narrative reviews and coach marketers, closers, and creatives to execute consistently across ads, landing pages, WhatsApp, email, and Masterclass content.

CORE COMPETENCE

• Performance creative direction and creative testing systems.
• Ecommerce funnels, offer strategy, and CRO.
• WhatsApp and email conversion assets, follow‑up systems, and closing playbooks.
• Influencer, KOL, affiliate, referral, and community growth playbooks.
• Customer segmentation, voice‑of‑customer research, and messaging architecture.
• Scriptwriting, directing, content production workflows, and creative QA.
• Team leadership, training, and performance management.
• Digital Marketing Fundamentals (DTC): foundational understanding of end‑to‑end digital marketing campaigns, key performance metrics, and funnel logic, with the ability to interpret results, diagnose bottlenecks, and make practical optimisation decisions.

You will inherit active campaigns and a mixed‑skill team. You are expected to optimise, rebuild, and scale with urgency and discipline.

QUALIFICATIONS

Essentials

• Minimum 8 years in Ecommerce growth creative leadership, performance creative, or direct response marketing.
• Proven track record of driving measurable DTC revenue outcomes through creative and conversion systems.
• Strong understanding of funnels, lifecycle marketing, and conversion psychology.
• Comfortable owning numbers, decisions, and outcomes.
• Valid driving licence with the ability to travel between locations for shoots, meetings, and cross‑subsidiary projects (travel allowances provided via claim).

Preferred

• Experience in health, wellness, supplements, edutech, or consumer product brands.
• Experience leading content studios or multi‑brand creative systems.
• Experience producing Masterclass or education‑style content.
• Experience scaling beyond Malaysia.

WHAT WE OFFER

• Group‑level creative leadership role with real commercial ownership.
• Core mandate focused on Ecommerce growth, with ecosystem‑wide impact projects.
• Hybrid working arrangement (Subang Jaya / Banting).
• Performance‑driven culture with authority to execute.
• Unlimited coffee, focused workspace, and team support.
• Free flow men’s health supplements.
• Training, growth opportunities, and annual increments.
• Medical coverage and group takaful benefits.
• Long‑term leadership growth within the SuamiSihat ecosystem.

APPLY NOW

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