Corporate Marketing Executive

Alpro Pharmacy; Seremban; On-site; MYR 100,000 - 150,000; Full time

Job summary

A well-established pharmaceutical company seeks a Marketing Executive responsible for driving B2B brand growth through innovative digital marketing strategies. The role involves developing annual brand plans, conducting market analysis, and creating compelling content across social media platforms. The ideal candidate should have a degree in Marketing or related fields with at least one year of experience in brand strategy and digital campaigns. Strong proficiency in social media tools and excellent communication skills in English are essential. Join us to enhance our brand positioning in the healthcare space.

Qualifications

• Bachelor’s Degree or Diploma in Marketing, Communications, Digital Media, or a related field.
• Minimum 1 year of experience in brand strategy, content creation, social media management, or digital campaign execution.
• Strong proficiency in social media platforms (LinkedIn, Facebook, Instagram) and content creation tools (e.g., Canva, CapCut, or equivalent).
• Familiarity with ad platforms (Meta Ads, LinkedIn Ads) and campaign analytics tools.
• Excellent command of written English; proficiency in Bahasa Malaysia is an added advantage.
• Creative, proactive, and detail‑oriented, with strong collaboration and communication skills.
• Ability to manage multiple projects and meet deadlines in a dynamic, fast‑paced environment.
• Self‑driven with a growth mindset and passion for digital engagement and brand storytelling.

Responsibilities

• Drive corporate B2B brand growth through marketing initiatives on online platforms.
• Develop annual brand strategies, operational plans, and creative campaigns.
• Conduct market analysis to identify opportunities and refine brand positioning.
• Create compelling brand messaging tailored for B2B audiences.
• Manage and optimize content across B2B social platforms and paid ads.
• Track campaign performance to evaluate ROI and lead generation.
• Collaborate with teams for integrated marketing activities.
• Support corporate events and ensure post‑event engagement.
• Monitor digital trends and suggest innovative strategies.
• Prepare reports and insights on campaign outcomes.

Job description

Job Responsibilities

• Drive Alpro’s corporate B2B brand growth through strategic marketing initiatives, focusing on online platforms and social media channels.
• Develop and implement annual brand strategies, operational plans, and creative campaigns to enhance market positioning.
• Conduct market and competitor analysis to identify opportunities, track brand performance, and refine positioning in the B2B healthcare space.
• Create compelling brand messaging and storytelling tailored for B2B audiences, ensuring consistency across digital channels, campaigns, and corporate collaterals.
• Plan, manage, and optimize content across LinkedIn and other relevant B2B social platforms, including paid ads, webinars, and promotional campaigns.
• Track and analyze campaign performance and engagement metrics to evaluate ROI and improve lead generation and conversion.
• Collaborate with internal stakeholders (Sales, Branding, Wellness, etc.) to drive integrated corporate campaigns and cross-functional marketing activities.
• Provide end-to-end support for corporate events, workshops, and wellness activations, including post‑event engagement execution.
• Continuously monitor digital trends, refine strategies, and recommend innovative approaches to maintain competitive edge.
• Prepare reports, insights, and presentations to management on campaign outcomes and improvement opportunities.

Job Requirements

• Bachelor’s Degree or Diploma in Marketing, Communications, Digital Media, or a related field.
• Minimum 1 year of experience in brand strategy, content creation, social media management, or digital campaign execution.
• Strong proficiency in social media platforms (LinkedIn, Facebook, Instagram) and content creation tools (e.g., Canva, CapCut, or equivalent).
• Familiarity with ad platforms (Meta Ads, LinkedIn Ads) and campaign analytics tools.
• Excellent command of written English; proficiency in Bahasa Malaysia is an added advantage.
• Creative, proactive, and detail‑oriented, with strong collaboration and communication skills.
• Ability to manage multiple projects and meet deadlines in a dynamic, fast‑paced environment.
• Self‑driven with a growth mindset and passion for digital engagement and brand storytelling.