Copywriter (CRM)

Maker Lab; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A dynamic marketing agency in Kuala Lumpur is looking for a Copywriter with over 8 years of experience in digital campaigns. You will create engaging copy for various digital platforms, ensuring consistency in brand voice and tone. The role involves collaborating with creative teams and managing workflows to deliver impactful CRM campaigns. A compelling portfolio showcasing concise storytelling is essential. This is a 6-month fixed-term contract position offering a fast-paced, creative environment.

Qualifications

• 8+ years of experience writing for digital campaigns, CRM, or direct marketing.
• Strong understanding of tone of voice and CRM writing best practices.
• Able to manage multiple deliverables while balancing creativity and precision.

Responsibilities

• Write engaging and platform-appropriate copy for eDMs and push notifications.
• Collaborate with teams to ensure creative integrity throughout execution.
• Support end-to-end CRM campaign delivery from ideation to optimisation.

Skills

Writing for digital campaigns

CRM messaging strategy

Editing and communication skills

Storytelling

Collaborative brainstorming

Education

BA/BS degree or equivalent experience

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross‑functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary

As a Copywriter, you’ll turn briefs into powerful, concise messages across eDMs, push notifications, and inbox communications. You’ll shape the voice of CRM storytelling, finding fresh ways to connect with audiences while staying true to the brand tone. You’ll also help refine CRM copy guidelines, elevating the craft with every campaign.

Please share your writing/copy portfolio to be considered for the position.

Role

• Partner with creatives to ideate and produce impactful CRM campaigns across digital platforms.
• Write clear, engaging, and platform‑appropriate copy for eDMs, push notifications, and in‑app messages.
• Adapt tone and messaging for different audiences while maintaining a consistent brand voice.
• Collaborate with marketing teams, developers, and CMS partners to ensure creative integrity throughout execution.
• Support end‑to‑end CRM campaign delivery from ideation and drafting to production and optimisation.
• Contribute to the evolution of CRM copy guidelines by suggesting improvements to tone, structure, and readability.
• Manage your own workflow and timelines independently, gathering feedback and iterating with agility.
• Anticipate and mitigate risks to ensure successful campaign execution through effective written communication.
• Execute ideas from concept to completion in a fast‑paced, collaborative environment.

You

• BA/BS degree or equivalent experience
• 8+ years of experience writing for digital campaigns, CRM, or direct marketing in a fast‑moving or high‑growth environment.
• A compelling portfolio showcasing smart, impactful writing across short‑ and long‑form content.
• Strong understanding of tone of voice, messaging strategy, and CRM writing best practices.
• Experience crafting copy for eDMs, push notifications, and in‑app messages with awareness of character and platform constraints.
• Exceptional writing, editing, and communication skills with a flair for concise storytelling.
• Able to manage multiple deliverables at once, balancing creativity and precision under tight timelines.
• Collaborative and curious - energised by brainstorming, problem‑solving, and experimenting with new ideas.
• Detail‑oriented and strategic - skilled at turning complex ideas into simple, engaging messages.
• Exceptional verbal and written English communication and presentation skills to cover projects across APAC.

Contract Type

6 months - Fixed Term Contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow‑up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.