Content & Video Strategist

Kasagi Labo; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A growing anime platform in Kuala Lumpur is seeking a Content & Video Strategist. This role demands expertise in creating engaging video content for social media platforms and a deep understanding of anime culture. You'll lead content strategy, produce high-quality videos, and analyze engagement metrics. Ideal candidates have 4-5 years of experience in social media content creation and skills in video editing. Join us to shape the social identity of a fast-growing brand!

Benefits

Opportunity to propose content concepts

Supportive and creative team

High ownership of projects

Qualifications

• 4-5 years of experience in social media content creation, especially short-form video.
• Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and anime culture.
• Ability to translate data insights into creative improvements.

Responsibilities

• Lead overall content strategy and manage video production timeline.
• Produce high-quality video content (long-form and short-form).
• Analyze social metrics and audience insights to refine strategies.

Skills

Video editing (long-form, short-form, motion graphics)

Content strategy development

Trend identification

Familiarity with Figma/Photoshop

Job description

About Kasagi Labo

Kasagi Labo is reshaping how anime and manga fans connect online. We’re building AnimeOshi, a next‑generation anime social platform designed to bring fans closer to the content, creators, and communities they love. Backed by one of Southeast Asia’s largest seed rounds, we’re expanding quickly and looking for creative talent to help drive our social presence.

About the Role

We're looking for a Content & Video Strategist who can manage our creative direction and produce high‑quality video content — not just plan it, but make it. You'll own the "what" and "why" of our content: setting strategy, shaping storytelling, and creating video that resonates with anime communities across TikTok, Instagram, YouTube Shorts, and X. You'll also be hands‑on with editing, motion graphics, and elevating production quality across our regional teams. This role blends strategic thinking with real production skills — perfect for someone who can spot a trend, know why it works, and actually build the content that capitalizes on it. You'll work closely with our Marketing team and regional creators to grow our brand presence and community reach.

What You’ll Do

• Content Strategy & Planning
  • Lead the overall content strategy and manage the video production timeline
  • Develop and implement social strategies that align with our brand goals and fan behaviors.
  • Stay up-to-date with platform trends, viral formats, and algorithm changes to keep our content relevant and competitive.
• Content Creation & Production
  • Produce high-quality video content (both long‑form and short‑form), including motion graphics and dynamic edits.
  • Create, curate, and optimize multimedia content for TikTok, Instagram Reels, YouTube Shorts, X (Twitter), and other platforms.
  • Support the Senior Graphic Designer when needed — basic Figma/Photoshop ability preferred.
• Performance & Optimization
  • Analyze social metrics and audience insights to refine strategies and improve engagement and reach.
  • Identify growth opportunities such as viral hooks, trend participation, and community‑driven content ideas.
• Collaboration & Leadership
  • Work closely with marketing, design, and production teams to ensure cohesive messaging across all channels.
  • Provide guidance to team members on best practices for short‑form content and social storytelling.
  • Identify potential influencer partners and opportunities for viral or creator-based campaigns.

What We’re Looking For

• Ideally 4‑5 years of experience in social media content creation, especially with short‑form video.
• Skilled in video editing (long‑form, short‑form, and motion graphics).
• Familiarity with Figma, Photoshop, or similar tools.
• Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and anime/fan culture.
• Strong sense of trends, timing, and storytelling.
• Ability to translate data insights into creative improvements.
• Organized, proactive, and comfortable owning the content calendar.

Why Join Us

• Help shape the social identity of a fast‑growing anime platform.
• Work with a creative, supportive team that values experimentation and bold ideas.
• High ownership with room to propose your own content concepts and strategies.
• Opportunity to grow with a global brand at an early stage.