Content Specialist | Content TikTok (Ads)

MY Fimedia Network Technology; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing agency in Kuala Lumpur is looking for a skilled Content Specialist to develop engaging video content for platforms like TikTok. Your responsibilities will include monitoring content performance and integrating trends into your content strategy. You should have experience with social media content creation and understand local demographic needs. This role requires excellent communication skills and a creative mindset.

Qualifications

• Proven experience in creating social media content (e.g. TikTok, Instagram/Facebook/YouTube reels).
• Good knowledge in skincare product would be an advantage.
• Experience in managing social media accounts (e.g. TikTok/Instagram/Facebook).

Responsibilities

• Plan, script, and storyboard engaging video content.
• Analyze weekly and monthly performance metrics to evaluate content effectiveness.
• Stay up-to-date with platform-specific trends.

Skills

Social media content creation

Understanding local demographic needs

Excellent communication skills

Creative mindset

Job description

Content Specialist | Content TikTok (Ads)

Job Description

1. Content Creation & Direction

• Plan, script, and storyboard engaging video content tailored to each platform (TikTok, Instagram, Facebook).

• Collaborate closely with the video team to direct shoots and ensure the final output aligns with brand tone and creative objectives.

• Review first cuts of edited videos and provide constructive feedback to maintain quality and viewer engagement.

2. Performance Monitoring & Reporting

• Analyze weekly and monthly performance metrics to evaluate content effectiveness and identify optimization opportunities.

• Develop actionable reports and insights, presenting recommendations to refine and evolve the content strategy.

3. Trend Research & Integration

• Stay up-to-date with platform-specific trends, formats, memes, and relevant cultural moments.

• Curate and distribute trending content via the Digital Management System (DMS) for team inspiration and reference.

• Seamlessly integrate relevant trends into the content strategy to boost engagement and reach.

4. Content Optimization

• Enhance video content for maximum visibility and interaction, in line with each platform’s algorithm.

• Leverage metadata, post timing, and other performance drivers to improve content results.

5. PUGC Management (Professionally User-Generated Content)

• Support the creation of high-performing, authentic, user-style content.

• Ensure all PUGC aligns with brand standards and meets overall content quality expectations.

6. Additional Responsibilities

• Contribute to broader creative initiatives and company projects as needed.

• Participate in brainstorming sessions, collaborative meetings, and creative reviews.

Requirements

• Proven experience in creating social media content (e.g. TikTok, Instagram/Facebook/YouTube reels).
• Understanding on the requirements and needs of local demographic on social media trends.
• Good knowledge in skincare product would be an advantage.
• Experience in managing social media account (e.g. TikTok/Instagram/Facebook).
• Excellent written and verbal communication skills, proactive and quick learner.
• A creative mindset with the ability to think outside the box.