Content Marketing Specialist

Brighttail; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading B2B marketing agency in Kuala Lumpur is looking for a Content Marketing Specialist to manage content development for technology brands. The ideal candidate should have a strong background in content marketing, excellent writing skills, and experience in creating strategies that achieve business goals. Responsibilities include developing tailored content roadmaps, conducting competitor analysis, and writing high-quality content. A bachelor's degree and 3-5 years of relevant experience are required for this role.

Qualifications

• 3-5 years of experience in developing content strategy for B2B technology companies.
• Proven excellence in creating content that converts visitors into leads.
• Strong editorial leadership background with proofreading skills.

Responsibilities

• Develop tailored content marketing roadmaps based on client needs.
• Conduct competitor analysis and content audits to optimize performance.
• Collaborate with teams to refine content strategies focused on ROI.
• Write strategic thought leadership content for various channels.
• Monitor content performance using analytics tools for improvement.

Skills

Content marketing strategy

SEO knowledge

B2B content experience

Analytical skills

Creative thinking

Education

Bachelor's degree in English, Linguistics or related field

Job description

Brighttail is a growing B2B marketing agency looking for a Content Marketing Specialist to manage content development for our portfolio of technology brands across B2B sectors.

You are a highly strategic content marketing professional with a strong writing background, excellent story-telling skills, and extensive experience developing content throughout a full marketing funnel that appeals to your target audience. You will have a keen sense of the messages, stories, engagement models, and tactics that make sense with different audiences, roles, and levels.

You are passionate about identifying business goals and developing content marketing strategies that will achieve them. Additionally, you have a working knowledge of SEO to drive an optimized content experience and excel at working cross-functionally to build and execute complex content strategies.

A collaborative leader; you must possess outstanding editorial skills, be deeply interested in content and culture, thrive in a fast-paced environment, be able to demonstrate B2B content experience, and an educational mindset, and have a high degree of knowledge in both the content strategy and marketing fields.

• Identify client pain points and business objectives to create tailored content marketing roadmaps. Work closely with client SMEs (subject-matter experts) to understand products, markets, and customer needs.
• Conduct competitor analysis and content audits to evaluate existing content performance, identify gaps, and propose optimization opportunities.
• Work together with the Director of SEO & Content to develop, refine, and execute comprehensive content marketing strategies that will achieve our client’s goals with a strong focus on ROI, including audience engagement, lead generation, and conversion optimization.
• Collaborate closely with Senior SEO Specialists and Performance Marketers to analyze client’s content library to assess alignment with the target audience, search intent, and content gaps and optimize overall content performance.
• Develop content briefs and provide editorial oversight to freelancers to ensure assets meet strategic objectives and client standards.
• Edit and provide strategic and editorial direction to freelancers to contribute to their ongoing content development. Ensure proper grammar, punctuation, and tone and voice for customer needs.
• Write strategic thought leadership content (blog posts, case studies, reports, white papers, etc.) for Brighttail. This content will be distributed to Brighttail’s blog, social media, or co-marketing activities.
• Create content migration plans for outdated or underperforming assets, recommending repurposing or consolidation.
• Use analytics tools to monitor content performance and generate insights for continuous improvement. Present reports and data-driven recommendations to clients to showcase content effectiveness.
• Stay abreast of the latest trends, content marketing tools, and audience behavior in B2B content marketing and continue to evolve Brighttail’s content operations and product portfolio to position us at the forefront of the industry.
• Bachelor’s degree in English, Linguistics, or a related field; preferably from a US/UK university
• At least 3-5 years of experience developing content strategy for B2B technology companies or content marketing agencies
• Proven excellence in B2B content strategy – i.e. planning and creating content that attracts website visitors and converts them into leads.
• Creative and innovative thinker who can proactively come up with story ideas and manage content projects from strategy to execution (with minimal supervision)
• Thorough knowledge of web writing and SEO best practices
• Strong editorial leadership background and proofreading skills, as well as experience owning editorial and style guides.
• Meticulous English language skills, with a keen eye for detail when it comes to punctuation, spelling, grammar, and syntax.
• (Great to have) Familiarity with app marketplaces (e.g., Atlassian Marketplace), including an understanding of Atlassian’s software products.

Even if you don’t check every box, but see yourself contributing, please apply.