Content Copywriter (B2B)

HQTS Group Limited; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading B2B content agency in Kuala Lumpur is seeking a skilled content creator to develop engaging material across various platforms, including websites and social media. The role involves managing editorial calendars, conducting market analysis, and ensuring content quality. Candidates must demonstrate strong communication skills and a grasp of brand voice consistency. This position offers opportunities for collaboration with marketing teams and exposure to industry trends.

Qualifications

• Ability to create compelling B2B content across various platforms.
• Strong editorial management skills to maintain an editorial calendar.
• Proficiency in market analysis and trend identification.
• Collaboration skills with marketing teams for campaign optimization.
• Strong proofreading skills for quality assurance in content.

Responsibilities

• Develop content for websites, blogs, and email marketing.
• Manage an editorial calendar for timely content delivery.
• Stay informed about industry trends and market insights.
• Collaborate with stakeholders to optimize content and campaigns.
• Proofread content for grammar and brand alignment.
• Maintain the brand's voice in all copy.

Job description

Responsibilities

• Content Creation: Develop compelling content for a B2B company across websites, blogs, email, social media, offline events, webinars, brochures, Google Ads, social media ads, and email marketing campaigns.
• Editorial Management: Create and manage an editorial calendar to ensure timely content delivery across digital platforms, maintaining brand voice and style consistency.
• Market Analysis: Stay informed about industry trends, market insights, and competitor activities to inform content development and identify opportunities for improvement.
• Collaboration & Optimization: Collaborate with the marketing team and other stakeholders to optimize content, messaging, and advertising campaigns. Oversee the creation of visually appealing and multimedia-rich content assets.
• Quality Assurance: Proofread content for English grammar and ensure all content aligns with brand messaging guidelines.
• Brand Voice: Contribute to maintaining the brand's tone of voice, ensuring that all copy is fact-based, rooted in scientific principles, and highlights clear consumer benefits.

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