Community Activation Executive

Welovesupermom Pte Ltd; Malaysia; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading community-driven company in Malaysia is seeking a Community Activation Executive to drive user-generated campaigns and manage affiliate marketing strategies. The role encompasses developing marketing strategies, overseeing client engagements, and monitoring campaign performance. Ideal candidates should have 2-3 years of experience in digital marketing and community management, excellent communication skills, and proficiency in social media trends. Join a vibrant team dedicated to fostering active brand communities.

Qualifications

• Minimum of 2-3 years of experience in community activation, digital marketing, or social media management.
• Demonstrated expertise in managing affiliates and curating user-generated content.
• Strong client management experience with a history of delivering results for multiple brands.

Responsibilities

• Develop compelling strategies for user-generated campaigns.
• Champion the Momfiliates program, a referrals network led by mothers.
• Oversee content development to align with client goals.

Skills

Community activation

Digital marketing

Social media management

Client management

Data-driven strategies

User-generated content

Communication skills

Tools

Google Analytics

Social listening platforms

Job description

At Community Activation, ourobjectiveis to create authentic,relevantand relatable user-generated content with our Key Opinion Buyers who include our mothers,womenand dads in the Supermom Community!

We are now looking forSuperStarsin MY for the role of Community Activation (Affiliates)!

Our Community Activation Executive will focus on:

• Develop compelling strategies to achieve commercial and branding priorities with Supermom’s Key Opinion Buyers with a focus on user-generated campaigns

• Champion theMomfiliatesprogramme, an affiliates and referrals network led by our mothers for mothers across SEA

• Oversee content development, ensuring it aligns with both client goals and audience preferences.

• Act as the day-to-day contact for assigned clients (both internal and external partners)

• Lead client meetings to understand goals, deliver progress reports, and suggest improvements or optimizations.Manage the full campaign lifecycle, frominitialbrief to post-campaign analysis.

• Utilize data-driven insights tooptimizecampaign performance, increase engagement, and maximize ROI.

• Monitor campaign performance metrics and generate reports highlighting key successes, insights, and recommendations.

• Leverage analytical tools to assess UGC engagement levels, brand mentions, and overall campaign impact.

• Minimum of 2-3 years of experience in community activation, digitalmarketingor social media management, ideally in an agency setting.

• Demonstratedexpertisein managingaffiliates and curating user-generated content with them

• Strong client management experience, with a history of delivering results for multiple brands simultaneously.

• Excellent communication and interpersonal skills.

• Ability to develop and implement data-driven strategies.

• Proficiencyin social media trends and best practices in user-generated content

• Preferably experienced in AI-driven content creation, social media analytics, and listening tools (e.g., Google Analytics, social listening platforms).

• Creativity and passion for fostering vibrant, active brand communities.

• Always eager to explore new developments in social media, including AI innovations.

• Proficient in English and preferably a SEA language.