Channel Marketing Senior Specialist

Hunters International Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing firm is looking for an experienced Channel Marketing Senior Specialist in Kuala Lumpur. The ideal applicant will have at least 8 years of expertise in channel marketing alongside strong skills in partner relationship management. Responsibilities include driving channel transformation initiatives, conducting analyses for growth opportunities, and designing impactful channel programs. A tertiary degree in sales, marketing, or electrical engineering is required. Competitive remuneration up to RM12k is offered.

Qualifications

• Minimum 8 years experience in channel marketing.
• Understanding of the technology ecosystem and fundamentals.
• Background in engineering (Electrical and Automation) is advantageous.

Responsibilities

• Drive channel transformation initiatives to optimize partner mix.
• Conduct analysis to identify growth opportunities.
• Design and implement channel programs that enhance partner engagement.
• Track and analyze channel performance using KPIs.

Skills

Channel marketing

Partner relationship management

Strategic thinking

Fluent in English

Education

Tertiary degree in electrical engineering, sales or marketing

Job description

About the job Channel Marketing Senior Specialist

We are seeking an experienced Channel Marketing Senior Specialist to drive our partner channel strategies and accelerate business growth. The ideal candidate will have extensive experience in channel marketing, partner relationship management, and developing comprehensive go-to-market strategies that deliver measurable results.

Location: Kuala Lumpur, Malaysia
Work Mode: Work From Office
Role: Channel Marketing Senior Specialist

Key Responsibilities:

• Drive channel transformation initiatives to optimize partner mix, coverage, and engagement models, ensuring alignment with Anual Marketing Sales Plan (AMSP) priorities.
• Conduct TAM/SAM/PAM analysis to identify growth opportunities across targeted channels.
• Conduct environmental scans (e.g., SWOT, competitive analysis) to inform go-to-market plans.
• Define and evolve channel personas, integrating digital tools, training, and incentive programs to enhance partner experience and loyalty.
• Partner Profiling & Ecosystem Development
• Identify and prioritize high-potential partners using profiling tools and opportunity-fit models.
• Expand the partner ecosystem by onboarding and nurturing System Integrators, OEMs, and Tier 2 Panel Builders aligned with strategic verticals (e.g., buildings, infrastructure, manufacturing).
• Drive cross-segment synergies and upsell/cross-sell opportunities across IA and DE portfolios.
• Program Design & Execution
• Design and implement channel programs that enhance partner engagement, loyalty, and performance.
• Define commercial policies (rebates, MDF) and evolve channel personas through structured benefits such as training, rewards, and digital enablement.
• Lead the deployment of scalable marketing campaigns, co-branded initiatives, and digital tools to support partner-led demand generation.
• Performance Monitoring & ROI
• Track and analyze channel performance using KPIs and dashboards to ensure program effectiveness and partner contribution to sales.
• Continuously refine strategies based on data insights and market feedback.
• Enablement & Experience
• Deliver best-in-class partner experiences through tailored enablement journeys, including online learning, instructor-led sessions, and job aids.
• Collaborate with internal stakeholders (Sales, Offer Marketing, Pricing, Commercial Excellence) to ensure alignment and execution excellence.

What We're Looking For:

• Tertiary degree in electrical engineering, sales or marketing
• Min 8 years experience in channel marketing
• Understanding of the channel, the technology ecosystem, and working knowledge of the fundamentals of technology.
• Proactive and contributing to the team with new initiatives to accelerate revenue
• Background in engineering (Electrical and Automation) would be advantageous
• Strategic thinking and good interpersonal skills.
• Fluent in English, both spoken and written.

Remuneration:
up to RM12k