CDP & Campaigns Lead: Data, Segmentation & Insights

Senheng Electric (KL) Sdn Bhd; Ampang Jaya Municipal Council; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading consumer electronics retailer in Malaysia is seeking a Marketing Manager to oversee digital campaigns and manage user access rights. The ideal candidate has over 3 years of experience in customer insights and analytics, along with a Bachelor’s degree in a relevant field. Responsibilities include executing marketing strategies across various platforms and ensuring data integrity. This role requires excellent project management and communication skills in both English and Bahasa Malaysia.

Qualifications

• Minimum of 3 years working experience in customer insights, data & analytics.
• Proficient in technology stacks related to marketing.
• Excellent skills in project management and multitasking.

Responsibilities

• Manage multiple user access rights and resource allocation.
• Set up and execute digital marketing campaigns across various platforms.
• Ensure seamless data flow between marketing platforms.

Skills

Project management

Customer engagement platforms

Data analytics

Marketing automation

Communication skills (English, Bahasa Malaysia)

Education

Bachelor's Degree in Business Studies/Administration/Management, Marketing, Statistics or equivalent

Tools

CDP

Loyalty Management Systems

Analytics tools

Job description

A leading consumer electronics retailer in Malaysia is seeking a Marketing Manager to oversee digital campaigns and manage user access rights. The ideal candidate has over 3 years of experience in customer insights and analytics, along with a Bachelor’s degree in a relevant field. Responsibilities include executing marketing strategies across various platforms and ensuring data integrity. This role requires excellent project management and communication skills in both English and Bahasa Malaysia.