Campaign Management Assistant

The Smart Local (TSL) Media Group; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading media company in Kuala Lumpur is seeking a Campaign Management Assistant Intern. This role provides hands-on experience in campaign management, digital marketing, and strategic planning. Responsibilities include collaborating on proposals, developing influencer strategies, analyzing campaign performance, and maintaining quality standards. Ideal candidates should possess strong analytical, communication, and negotiation skills. This internship runs for a minimum of 20 weeks and presents opportunities for future employment based on performance.

Benefits

Hands-on experience in media

Potential for future employment

Qualifications

• Excellent understanding of new media, digital publishing, content and social media industry.
• Strong negotiator with a commercial mindset.
• Strong verbal and written communication skills.

Responsibilities

• Contribute and lead the creation of campaign proposals.
• Conceptualize influencer marketing strategies based on client briefs.
• Analyze performance data for insights and reporting.

Skills

Negotiation

Analytical skills

Communication

Teamwork

Understanding of digital media

Job description

About The Role

We are looking for an enthusiastic and motivated Campaign Management Assistant Intern to join our TSL Malaysia office. This internship provides an excellent opportunity for students or recent graduates to gain hands‑on experience in campaign management, digital marketing, and strategic planning. You must be able to commit to a minimum of 20‑week internship.

What You Will Do

• Work with Project Manager to contribute and occasionally lead the creation of proposals, understand deliverables, and contribute to discussions on new business opportunities, upsells, and client briefs with the sales team and internal stakeholders
• Lead the conceptualisation of influencer marketing strategies based on client briefs, ensuring alignment with campaign goals
• Analyze performance data to provide insights and deliver regular reports and post‑campaign analysis, comparing results against industry benchmarks with guidance.
• Assess influencer value based on campaign KPIs, negotiate competitive rates, and build strong relationships with influencers with guidance
• Be the support in ensuring processes are adhered to and quality standards are maintained from the aspects of influencer curation, content reviews, project management, and communication among various parties

The Successful Candidate Should Have

• Excellent understanding of new media, digital publishing, content and social media industry
• Strong negotiator with a commercial mindset
• Strong verbal and written communication skills
• Team spirit and ease in building strong professional relationships
• Great people skills and strong analytical and problem‑solving abilities
• Able to commit to a minimum of 20‑weeks (5 months) internship

What You Will Gain

• Opportunity to set foot into the media industry through a leading, homegrown media company
• Practical experience in Campaign Management
• Potential for future employment opportunities based on performance