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A professional body institution is seeking a Senior Business Development & Marketing Executive in Kuala Lumpur. This role focuses on driving market expansion for sustainability certification and forensic accounting qualifications. Key responsibilities include managing partnerships, supporting marketing activities, and ensuring project delivery. Candidates should have a relevant degree, 2+ years of experience, and strong communication skills. The position offers opportunities for professional growth within a dynamic environment.
To support the growth of ISCA Malaysia by driving the promotion, partner management, and market expansion of the ISCA Sustainability Certification and Financial Forensic Accounting Qualification (FFAQ). The role focuses on B2B engagement, managing and monitoring the performance of existing programme partners, ensuring delivery of KPIs, and expanding ISCA’s reach through new corporate, academic, and training collaborations. Additionally, the role supports marketing outreach, administrative coordination, and reporting to ensure smooth execution of Malaysia’s business development strategy.
Manage and support existing programme partners for the Sustainability Certification and FFAQ, ensuring delivery of enrolment targets, quality standards, and contractual KPIs.
Conduct regular touchpoints and performance reviews with partners, troubleshoot issues, and ensure alignment with ISCA’s branding and delivery requirements.
Assist with onboarding new partners, preparing materials, and coordinating approval processes.
Engage corporates, government bodies, universities, and training providers to promote ISCA’s Sustainability and Forensic Accounting programmes.
Deliver presentations, briefings, and consultations to HR, L&D teams, corporate leaders, and academic administrators.
Identify, evaluate, and develop new partnership opportunities to expand programme reach.
Support the execution of marketing activities such as webinars, workshops, outreach events, and promotional campaigns.
Assist in preparing pitch decks, proposals, marketing materials, and post-engagement follow-up documents.
Coordinate and distribute newsletters, promotional updates, and stakeholder communications.
Conduct telemarketing/telephone outreach to generate leads, follow up on prospects, and support partner activities.
Maintain accurate lead tracking, reporting, and CRM updates for pipelines, engagements, and partner performance.
Support event logistics, registration tracking, attendance reporting, and coordination with internal teams.
Provide administrative assistance such as scheduling, documentation, record management, and preparation of activity reports.
Assist with procurement and distribution of marketing materials, certificates, merchandise, and programme collaterals.
Gather market insights on sustainability training, forensic accounting programmes, and industry trends.
Collaborate closely with colleagues in KL, JB, and Penang to ensure consistent execution of Malaysia’s BD strategy.
Represent ISCA professionally at events, partner meetings, and industry engagements.
Bachelor’s degree in Business, Marketing, Accounting, Finance, Economics, or related fields or relevant experience in Professional Body/Education/Training management.
Diploma holders with relevant experience may be considered.
Minimum 2 years in business development, Education Sales, partnerships, corporate engagement, marketing, or account management.
Comfortable with outreach activities (calls, emails, events) and stakeholder communication.
Experience in corporate training, education, professional bodies, or university engagement.
Experience organising events, webinars, briefings, or roadshows.
Exposure to CRM, reporting, or BD administrative functions is a plus.
Strong communication, presentation, and interpersonal skills.
Good relationship management and stakeholder engagement abilities.
Proactive, KPI-driven, and comfortable working in a target-based environment.
Strong organisational skills with the ability to manage multiple tasks and partners.
Proficient in Microsoft Office (PowerPoint, Word, Excel) and digital engagement tools.
Willing to travel within Klang Valley and occasionally interstate.