Business Development – Influencer Partnerships (Fintech)

Jobstreet Malaysia; Kuala Lumpur; On-site; MYR 300,000 - 400,000; Full time

Job summary

A growing fintech company located in Kuala Lumpur is seeking a Business Development professional to spearhead influencer partnerships. The ideal candidate will have 2–5 years of experience in influencer marketing or business development and a strong grasp of major social platforms like TikTok and Instagram. This role offers competitive compensation, a collaborative work environment, and opportunities for career progression. Join us to drive real business impact through strategic influencer partnerships in a fast-paced fintech space.

Benefits

Competitive salary with monthly incentives

Annual bonus

Paid leave

Career progression opportunities

Continuous learning and professional development

Qualifications

• 2–5 years of experience in influencer marketing or business development, preferably in fintech.
• Strong understanding of TikTok, Instagram, YouTube.
• Proven experience in partnership negotiation.

Responsibilities

• Identify, recruit, and onboard influencer partners across various platforms.
• Manage end-to-end execution of influencer campaigns.
• Track key metrics including reach, engagement, and ROI.

Skills

Influencer marketing

Relationship management

Negotiation

Data analysis

Fluent in English

Job description

Business Development – Influencer Partnerships (Fintech)

Location: Kuala Lumpur | Work Type: Onsite | Schedule: 5 Days a Week

About the Company

We are a fast‑growing fintech company and multi‑asset trading platform, providing users with access to global financial markets including forex, cryptocurrencies, indices, and commodities. As we continue expanding across regional markets, we are strengthening our influencer and partnership capabilities to drive sustainable growth.

Role Overview

We are looking for a Business Development professional specializing in Influencer & KOL Partnerships to support our growth in the fintech space. This role focuses on partner acquisition, relationship management, and performance‑driven collaborations across major social platforms.

You will work closely with marketing, branding, and performance teams to build influencer partnerships that generate real business impact — not just exposure.

This role is ideal for someone who enjoys negotiation, relationship building, and results‑driven execution in a fast‑paced fintech environment.

Key Responsibilities

1. Influencer & Partnership Development

• Identify, recruit, and onboard influencer partners (macro, micro, nano) across TikTok, Instagram, YouTube, and other relevant platforms.
• Build and manage a strong pipeline of influencer and content creator partnerships.
• Develop partnership strategies aligned with user acquisition, brand growth, and engagement objectives.
• Negotiate commercial terms, collaboration, and partnership agreements.

2. Campaign & Execution Management

• Prepare campaign briefs, content guidelines, and timelines to ensure quality and brand consistency.
• Manage end‑to‑end execution of influencer campaigns, including deliverables, timelines, and approvals.
• Oversee product seeding and sponsored content initiatives.

3. Cross‑Functional Collaboration

• Work closely with branding, creative, and media teams to amplify influencer content across multiple channels.
• Collaborate with performance marketing teams to align influencer partnerships with conversion and growth KPIs.

4. Performance Tracking & Optimization

• Maintain a structured influencer pipeline, content calendar, and campaign performance dashboard.
• Track key metrics including reach, engagement, CPV, conversions, and ROI.
• Optimize partnerships by reallocating budget and focus toward top‑performing creators.
• Stay up to date with fintech marketing trends, influencer landscape changes, and platform algorithm updates.

Requirements

• 2–5 years of experience in influencer marketing, KOL partnerships, or business development (preferably in fintech, digital services, crypto, or e‑commerce).
• Strong understanding of TikTok, Instagram, YouTube, and the evolving creator economy.
• Proven experience in partnership negotiation and relationship management.
• Data‑driven mindset with the ability to analyze performance and optimize outcomes.
• Strong communication and stakeholder management skills.
• Fluent in English; additional languages are an advantage.
• Bonus: Experience managing multi‑market influencer campaigns or using influencer management tools.

What We Offer

• Competitive salary with monthly incentives, annual bonus, and paid leave.
• Clear career progression into roles such as Team Leader / Manager.
• Exposure to the fintech and digital trading industry with regional growth opportunities.
• A fast‑paced, collaborative, and performance‑driven work environment.
• Continuous learning and professional development opportunities.

Join Us

If you are passionate about building strategic influencer partnerships that drive real business growth in the fintech space, we would love to hear from you.

Apply now and be part of our growth journey.