Business Development Executive (KOL/KOC Partnerships - Malaysia Market)

SENMY SDN.BHD.; Kuala Lumpur; Hybrid; MYR 50,000 - 70,000; Full time

Job summary

A leading marketing firm based in Kuala Lumpur is looking for an Influencer Partnership Manager to prospect and manage relationships with key opinion leaders in the Malaysian market. The role requires strong communication and negotiation skills along with a relevant degree and 1+ years of experience in influencer marketing. The position offers competitive salary, flexible working arrangements, and opportunities for fast career growth and training support.

Benefits

Competitive salary + performance

Flexible working arrangements

Opportunity to work with top-tier influencers

Fast career growth and training support

Qualifications

• At least 1 year of relevant experience in influencer marketing, business development, or partnership roles.
• Familiarity with major social media platforms in Malaysia (TikTok, Instagram, Facebook, Xiaohongshu).
• Proficient in English; fluency in Malay or Chinese is a plus.

Responsibilities

• Prospect and establish partnerships with influencers in Malaysia.
• Analyze data to match collaboration needs.
• Manage partnership processes from outreach to execution.
• Nurture long-term influencer relationships for collaborations.
• Monitor local social media trends and emerging influencers.

Skills

Excellent communication skills

Negotiation skills

Interpersonal skills

Analytical skills

Education

Bachelor’s degree in Marketing, Business, Communications, or related fields

Job description

Prospect, identify, and establish partnerships with relevant KOLs/KOCs in the Malaysian market.

Analyze influencer data (audience demographics, engagement rates, content style) to match brand collaboration needs.

Manage end-to-end partnership processes: outreach, negotiation, contracting, and execution coordination.

Maintain and nurture long-term relationships with influencers for potential recurring collaborations (e.g., endorsements, live streaming, content co-creation).

Monitor local social media trends and identify emerging influencers and platform opportunities.

Key Responsibilities

• Prospect, identify, and establish partnerships with relevant KOLs/KOCs in the Malaysian market.
• Analyze influencer data (audience demographics, engagement rates, content style) to match brand collaboration needs.
• Manage end-to-end partnership processes: outreach, negotiation, contracting, and execution coordination.
• Maintain and nurture long-term relationships with influencers for potential recurring collaborations (e.g., endorsements, live streaming, content co-creation).
• Monitor local social media trends and identify emerging influencers and platform opportunities.

Requirements

• Bachelor’s degree or above, preferably in Marketing, Business, Communications, or related fields.
• At least 1 year of relevant experience in influencer marketing, business development, or partnership roles. Experience in the Malaysian market is a strong advantage.
• Familiarity with major social media platforms in Malaysia (TikTok, Instagram, Facebook, Xiaohongshu, etc.).
• Excellent communication, negotiation, and interpersonal skills.
• Proficient in English; fluency in Malay or Chinese is a plus.
• Data-sensitive with basic analytical skills.

We Offer

• Competitive salary + performance
• Flexible working arrangements (remote/hybrid options available).
• Opportunity to work with top-tier influencers and well-known brands.
• Fast career growth and industry-related training support.

How to Apply

Please send your resume and a brief introduction to: [Your Email Address]
Use the subject line: “BD Application – Malaysia – Your Name”

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