Business Analyst

Powered by Pioneer; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading decentralized exchange in Kuala Lumpur seeks a Business Analyst to analyze user trading behavior and provide insights that influence effective marketing strategies. The role requires at least 3 years of experience in business or data analysis, with strong SQL skills and familiarity with on-chain data analysis tools. This dynamic position offers the opportunity to drive growth and impact decision-making within a fast-paced trading environment.

Qualifications

• Minimum of 3 years experience in business analysis, data analysis, or growth analytics.
• Hands-on experience with on-chain data analysis.
• Strong SQL skills and capability to work with raw blockchain data.

Responsibilities

• Conduct competitor research by analyzing on-chain trading data.
• Analyze user trading behavior and present actionable insights.
• Define and maintain core business metrics.

Skills

Business analysis

Data analysis

SQL skills

Trading behavior understanding

Logical thinking

Tools

Dune

Flipside

Footprint

Custom SQL pipelines

Python

Job description

Aster is the foremost decentralized exchange for crypto derivatives on major blockchains like BNB Chain and Arbitrum. Offering both order book and on‑chain perpetuals, Aster empowers traders and stakers with unparalleled opportunities. Elevate trading with up to 1001x leverage, zero slippage and competitive fees. Amplify liquidity provider (LP) returns with the highest yield among perpetual trading platforms with majority‑stablecoin LP pools.

Key Responsibilities

• Own competitor research by analyzing on‑chain trading data to uncover competitors’
• user profiles and behavioral patterns, enabling Growth Marketing to design more precise and effective targeted campaigns.
• Analyze Aster user trading behavior, identify key user segments and behavioral
• archetypes, and present actionable insights to Growth, Product, and Leadership.
• Define and maintain core business metrics including but not limited to, active traders,
• retention & churn, revenue & incentives efficiency, campaign ROI.
• Build dashboards that are decision‑ready, not just visually nice.
• Evaluate performance of growth initiatives and assist in campaign design to ensure a
• positive ROI.
• Work closely with Growth Marketing on campaign design and evaluation, Product on
• feature impact analysis, and Leadership on weekly/monthly performance reviews.
• Translate data into clear narratives that non‑technical teams understand.

Must‑have

• 3+ years experience in business analysis, data analysis, or growth analytics.
• Hands‑on experience with on‑chain data analysis (e.g. Dune, Flipside, Footprint, custom
• SQL pipelines).
• Strong SQL skills and ability to work directly with raw blockchain data.
• Solid understanding of trading behavior (perps, leverage, frequency, holding time,
• incentives).
• Strong logical thinking and ability to explain insights in simple, actionable terms.

Nice‑to‑have

• Familiarity with perp DEXs or derivatives products.
• Hands‑on trading experience.
• Basic Python or data modeling experience.
• Experience supporting campaign analysis or user segmentation in a growth team.