Branding Team Lead (Branding Supervisor)

CHAGEE; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A dynamic marketing firm in Malaysia is seeking a motivated Branding Team Lead to enhance brand presence and execute branding strategies. The role involves analyzing market trends, managing campaigns, and collaborating with creative agencies. Candidates should have a Bachelor's degree in Brand Management or related fields and possess 3-4 years of experience in branding or marketing. Strong analytical and project management skills are essential, along with a creative mindset to develop innovative branding strategies.

Qualifications

• A minimum of 3-4 years proven experience in branding or marketing role.
• Understanding of branding concepts, strategies, and best practices.
• Experience in the F&B industry is a plus.

Responsibilities

• Assist in analyzing brand positioning and consumer insights.
• Monitor market trends and research consumer behavior.
• Serve as the project manager for assigned branding campaigns.
• Liaise with creative agencies for campaign execution.

Skills

Branding concepts

Project management

Analytical skills

Communication skills

Creative thinking

Education

Bachelor's degree in Brand Management or related field

Tools

Marketing tools and software

Job description

Branding Team Lead (Branding Supervisor)

CHAGEE Malaysia is looking for a motivated and detail-oriented Branding Team Lead to support the development and execution of our branding strategies. This role assists in enhancing our brand presence and market position by working closely with the Branding Manager and the brand & marketing team.

Key Responsibilities

Brand Strategy & Market Insights

Assist in analyzing brand positioning and consumer insights

Support the development and implementation of branding strategies

Monitor market trends, research consumer behavior, and track competitors’ activities

Campaign & Product Launch Execution

Serve as the project manager for assigned branding campaigns, leading timelines, task delegation, and cross-functional coordination

Help create, direct, and monitor product launches

Assist in conceptualizing and initiating brand campaigns and marketing events in collaboration with agencies>

Develop campaign materials that reflect brand identity, delivered through various media formats such as visual merchandising, digital posts, and print ads

Work closely with the brand & marketing team on campaign planning, content execution, and on-ground activities

Support planning and coordination of brand collaborations

Assist in organizing joint promotions with third-party partners

Communicate and align with internal and external team members, including operations, logistics, training, and regional teams

Creative & Production Management

Liaise with creative agencies and production houses for campaign and content execution

Deal with merchandise suppliers/vendors on design, cost negotiation, and logistics tracking

Budget & Performance Tracking

Help plan, monitor, and review campaign budgets

Measure and report on the performance of marketing campaigns, assessing ROI and KPIs

Create campaign post-review reports to evaluate effectiveness and identify areas for improvement

Qualifications

Bachelor's degree in Brand Management, Marketing, Business Administration, or any related field

A minimum of 3-4 years proven experience in branding or marketing role

Understanding of branding concepts, strategies, and best practices

Experience in the F&B industry is a plus

Strong analytical, project management, and communication skills

Creative thinker with the ability to assist in developing innovative branding strategies

Proficiency in using marketing and branding tools and software