Branding & Marketing Senior Executive

CITY COIN LAUNDRY SDN. BHD.; Kepong; On-site; MYR 150,000 - 200,000; Full time

Job summary

A dynamic marketing company based in Kuala Lumpur is seeking a Marketing Executive to develop and implement branding strategies. This role encompasses digital campaigns, content creation, and organizing offline activities to boost the brand's presence. The ideal candidate will have a diploma in Marketing and proven experience in marketing initiatives, along with excellent communication and project management abilities. This opportunity offers a competitive salary and unique perks such as transportation support and more.

Benefits

Transportation support

Hotel accommodations

Touch & Go card

Petrol card

Qualifications

• Proven experience in digital and offline marketing, including content creation and campaign management.
• Strong organization, communication, and time management skills with attention to detail.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop and implement branding strategies for both digital and offline marketing.
• Plan and manage digital campaigns and organize offline activities.
• Craft compelling messaging for campaigns and corporate communications.

Skills

Digital marketing strategies

Content creation

SEO

Communication

Time management

Education

Diploma or degree in Marketing or related field

Tools

Canva

TikTok

Job description

Develop and implement branding strategies for both digital and offline marketing.

Plan and manage digital campaigns (social content, SEO, ads) and organize offline activities (events, store openings, activations).

Craft compelling messaging for campaigns and corporate communications.

Ensure brand consistency across platforms; monitor performance and KPIs.

Coordinate PR activities, media engagement, and award submissions.

Lead and supervise internal team tasks and agency collaboration.

Oversee website content updates and drive SEO-focused content strategies.

Support ad‑hoc branding/marketing needs across channels.

Day-to-Day and Routine Tasks

Review/approve social media content and POSM materials.

Assign and guide team tasks; communicate with agencies on ad performance.

Monitor brand consistency; respond to urgent ad‑hoc requests.

Review social calendar and content plan; analyze social ad performance.

Provide feedback on designs; track KPI progress of marketing activities.

Evaluate monthly social performance; review POSM updates for outlets.

Plan/supervise campaign launches and partnerships; review analytics reports (SEO, Ads).

Prepare and present management reports; assist budget planning for initiatives.

Occasional/Project-Based

Organize internal/external events (launches, CSR, exhibitions).

Coordinate materials for new outlet openings.

Lead projects (website revamps, new service launches).

Support crisis communication/PR when needed.

Recruit, onboard, and train new team members.

Requirements

Diploma or degree in Marketing or related field.

Proven experience in digital and offline marketing, including content creation and campaign management.

Proficiency with marketing tools/platforms (e.g., Canva, TikTok or similar).

Strong organization, communication, and time management; attention to detail.

Ability to manage multiple projects in a fast-paced environment.

Creative mindset with a passion for branding.

Valid driver’s license and flexibility to travel for events/campaigns.

Ability to communicate effectively in good English to support client interactions and supplier coordination.

Why Join Us?

This role offers an exciting opportunity to combine creativity, strategy, and innovation in diverse marketing & branding. From planning on-site events to managing digital campaigns, you’ll have the chance to make a tangible impact on our brand. Plus, we’ll provide transportation support, hotel, touch & go and a petrol card to make travel for outside events worry-free!

Unlock job insights

• Which of the following statements best describes your right to work in Malaysia?
• What’s your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years’ experience do you have as a marketing executive?
• Which of the following online advertising methods do you have experience with?
• How many years of digital marketing experience do you have?
• Do you have experience with Search Engine Optimisation (SEO)?
• Do you have a valid Malaysian driver’s licence?

What can I earn as a Marketing Executive