Branding & Marketing Manager

Land Pacific Development; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A property development company in Kuala Lumpur seeks a Marketing Manager with a Bachelor's Degree in Business Management or related field and extensive experience in property marketing. The role requires at least 5 years in the industry, including 1 year in management. Key responsibilities include managing performance marketing initiatives, coordinating team communications, and overseeing brand strategy across digital and video campaigns. Strong skills in brand storytelling, video production, and data analysis are essential for this role.

Qualifications

• 5+ years of experience in property marketing within property development industries.
• At least 1 year in a managerial role.
• Strong analytical mindset for data interpretation and performance optimization.

Responsibilities

• Plan and manage performance marketing initiatives.
• Coordinate communication between cross-functional teams.
• Review and refine campaigns and proposals.
• Prepare strategic decks and insights for leadership.
• Manage project timelines and approvals.
• Lead brand strategy across various campaigns.
• Oversee content direction for video production.
• Support project launches and community initiatives.

Skills

Brand storytelling

Video production

Content creation

Data analysis

Microsoft Office

Meta Ads Manager

Canva

Adobe tools

Education

Bachelor’s Degree in Business Management, Marketing or equivalent

Job description

Qualifications

Land Pacific Development – Kuala Lumpur, Kuala Lumpur

Candidate must possess at least Bachelor’s Degree in Business Management Administration, Marketing or equivalent.

At least 5 years of experience in property marketing in property development industries, and with at least 1 year in managerial role.

Strong command of brand storytelling, video production, and content creation.

Analytical mindset — able to interpret data and optimize marketing performance.

Proficient in Microsoft Office; familiarity with creative tools, social platforms, and basic media buying interfaces (e.g., Meta Ads Manager, Canva, Adobe tools).

Responsibilities

Plan and manage performance marketing initiatives to drive reach, engagement, and lead quality.

Coordinate cross-functional and cross-company communication between design, legal, sales, project, and corporate teams.

Review and refine campaign briefs, press materials, proposals, and presentations.

Prepare strategic decks, reports, and market insights for leadership decision-making.

Manage project timelines, approvals, milestones, and stakeholder alignment end-to-end.

Lead brand strategy across digital, social, on-ground, and video-driven campaigns.

Oversee content direction — including video concepts, storyboards, shoots, editing, and post-production — to ensure cohesive brand experience.

Support and lead project launches, events, exhibitions, and community or corporate initiatives.

Build strong relationships with agencies, vendors, production partners, and consultants.

To undertake all other ad-hoc tasks assigned by Head of Department.

A remuneration package and position title will be offered based on the skill and experience.