Branding & Marketing Lead

Ingenious Job; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is looking for a Marketing Specialist to plan and execute digital and offline campaigns. The role requires a Bachelor's/Master's degree in marketing and strong experience in SEO management and marketing initiatives. Ideal candidates will also showcase effective communication skills and experience with public relations. This position offers the opportunity to lead a team and evaluate new marketing technologies, contributing to innovative brand growth.

Qualifications

• Proven working experience covering various aspects of marketing.
• Experience with public relations or managing influencers is an advantage.
• Demonstrable experience leading and managing marketing campaigns.

Responsibilities

• Plan and execute all digital and offline marketing campaigns.
• Develop and maintain presence on social media platforms.
• Evaluate emerging technologies for marketing management.
• Measure and report performance of digital marketing campaigns.

Skills

Effective communication in English and one other language

SEO management

Public relations experience

Digital marketing

Education

Bachelors/Masters degree in marketing or related field

Job description

• Bachelors/Masters degree in marketing or related field.
• Ability to communicate effectively orally and in writing in English and one other language.
• Proven working experience covering various aspects of marketing.
• Experience with basic public relations work or managing influencers will be an advantage.
• Demonstrable experience leading and managing SEO and other marketing advertising and marketing campaigns.

Responsibilities

• Plan and execute all digital and offline marketing, including SEO, EDMs, social media and other channels of advertising campaigns.
• Plan, develop and execute cost effective brand marketing initiatives.
• Develop, plan and maintain our presence on selected social media platforms.
• Brainstorm and plan for lead generation activities and production of visuals.
• Plan and develop promotions on various products and services for the retail market.
• Provide leadership and guidance to team members on various projects and activities.
• Evaluate emerging technologies for marketing management and provide thought leadership and perspective for adoption.
• Manage, plan and schedule webinars and seminars for internal and external clients.
• Collate and prepare consolidated marketing reports of regional marketing efforts and activities.
• Measure and report performance of all digital marketing campaigns against agreed Key Performance Indicators.