Brand & Product Strategy Manager

Wipro Consumer Care; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading FMCG company in Malaysia is seeking an experienced brand and product manager to develop and execute strategies aimed at achieving business targets. The role involves overseeing marketing campaigns, collaborating with internal teams, and supporting product development. Candidates should possess a Bachelor's degree and a minimum of 4 years in brand or product management, with strong analytical skills being essential. Comprehensive knowledge of market trends and consumer behavior will be critical for success.

Qualifications

• Minimum 4 years in brand or product management, preferably in FMCG.
• Strong analytical and problem-solving abilities.

Responsibilities

• Develop and execute brand strategies to achieve business targets.
• Monitor market trends, consumer behavior, and competitor activities.
• Oversee integrated marketing campaigns and ensure brand messaging aligns with positioning.
• Support product development by providing insights from market research.
• Collaborate with internal teams for promotional activities.

Skills

Analytical skills

Problem-solving abilities

Education

Bachelor’s degree in Business, Marketing, or a related field

Job description

A leading FMCG company in Malaysia is seeking an experienced brand and product manager to develop and execute strategies aimed at achieving business targets. The role involves overseeing marketing campaigns, collaborating with internal teams, and supporting product development. Candidates should possess a Bachelor's degree and a minimum of 4 years in brand or product management, with strong analytical skills being essential. Comprehensive knowledge of market trends and consumer behavior will be critical for success.