Brand & Marketing Manager

Universal Traveller Shop Sdn Bhd; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A fashion retail company in Kuala Lumpur is seeking a creative Brand & Marketing Manager to lead marketing efforts and brand development. The role involves managing the brand's identity through impactful campaigns and collaboration with cross-functional teams. Candidates should have 5–8 years of experience in brand management, a Bachelor's degree in Marketing, and solid communication skills in English and Bahasa Malaysia. This position offers a dynamic retail environment focused on brand growth and market presence.

Qualifications

• Minimum 5–8 years of experience in brand management or marketing.
• Proven track record in executing integrated marketing campaigns.
• Proficiency in English and Bahasa Malaysia.

Responsibilities

• Develop and manage the annual marketing calendar and strategies.
• Conduct market and competitor analysis for growth opportunities.
• Lead integrated marketing communications across digital platforms.
• Supervise content creation for brand channels.
• Monitor and analyze performance of campaigns.

Skills

Leadership

Stakeholder management

Creative thinking

Market analysis

Digital marketing

Communication skills

Education

Bachelor’s degree in Marketing or related field

Job description

We are seeking a creative and results-driven Brand & Marketing Manager to lead the marketing, brand development, and portfolio growth of our fashion retail business. This role is responsible for managing the brand’s identity, driving high-impact campaigns, and strengthening its market presence through consistent, customer-centric communication across all channels. The Brand Manager will oversee the 360° marketing plan, collaborate with cross‑functional teams, and work closely with principals, agencies, and strategic partners to achieve brand growth—including the acquisition of new fashion brands—and reinforce overall market positioning.

Responsibilities

• Develop and manage the annual marketing calendar, A&P budget, and 360° marketing strategies aligned with business objectives and brand expansion goals.
• Implement and uphold brand positioning, messaging, and communication strategies approved by senior management.
• Conduct market and competitor analysis to identify growth opportunities, emerging trends, and potential new fashion brands for partnership or acquisition.
• Lead integrated marketing communications across digital platforms (social media, website, e-commerce), performance marketing, PR, partnerships, and events.
• Oversee and collaborate with internal marketing teams as well as external digital, media, and PR agencies to ensure cohesive and impactful execution.
• Supervise content creation for all brand‑owned channels including the website, Facebook, Instagram, YouTube, and TikTok, ensuring alignment with brand identity and industry trends.
• Strengthen relationships with business partners, principals, media, buyers, and influencers to enhance brand visibility and secure opportunities with additional fashion brands.
• Plan and execute brand activations such as CSR initiatives, workshops, pop‑up stores, fashion events, and promotional activities to elevate brand presence and consumer engagement.
• Collaborate cross‑functionally with supply chain, merchandising, and retail teams on product launches, seasonal assortments, pricing strategies, and new brand onboarding processes.
• Monitor and analyse performance of campaigns, digital metrics, and sales impact to optimise strategies and support brand growth and acquisition efforts.

Qualifications

1. Bachelor’s degree in Marketing, Business Administration, or related field.
2. Minimum 5–8 years’ experience in brand management, marketing, or retail category management, preferably in fashion or lifestyle retail.
3. Proven track record in planning and executing integrated marketing campaigns, managing A&P budgets, and driving brand growth.
4. Excellent leadership, stakeholder management, and communication skills.
5. Creative, detail-oriented, and able to work in a fast‑paced retail environment.
6. Proficiency in written and spoken English and Bahasa Malaysia.