Brand Marketing Manager

ASK Headhunter; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A recruiting firm is looking for a Regional Marketing Lead in Kuala Lumpur. You will assist in executing marketing strategies in the F&B sector, leading campaigns and optimizing efforts based on data analytics. The ideal candidate has over 3 years of overseas marketing experience, with proven accomplishments in Southeast Asia. Strong offline event execution and data analysis skills are essential, along with proficiency in English, and fluency in Thai or Malay is an advantage. This role involves significant coordination across teams and regions.

Qualifications

• At least 3 years of overseas marketing experience, with 2+ years in the F&B industry.
• Proven track record in executing restaurant marketing campaigns in Southeast Asia.
• Familiarity with Chinese and fast-food brand promotion strategies.

Responsibilities

• Assist in researching F&B market trends and translate strategies into action plans.
• Lead execution of offline marketing activities and coordinate online promotions.
• Collect and analyze data from marketing activities and provide feedback.
• Collaborate with regional operations teams to align plans and coordinate execution.
• Lead marketing executives in promotional tasks and organize on-site training.

Skills

Offline event execution processes

Basic online marketing techniques

Fundamental data analysis

Fluency in English

Fluency in Thai or Malay

Education

Bachelor’s degree in Marketing, International Trade, Hospitality Management or related fields

Job description

• Strategy Implementation & Planning Execution:Assist the Marketing Director in researching regional F&B market trends, consumer demands, and competitor dynamics. Translate annual/quarterly marketing strategies into actionable regional marketing activity plans, ensuring alignment with overall brand objectives.
• Multi-channel Campaign Execution:Lead the execution of offline marketing activities within regional F&B outlets (such as store openings, festive promotions, and themed tasting events), while coordinating online promotions (local social media management, partnerships with lifestyle platforms, and short video content publishing).
• Data Tracking & Optimization:Responsible for collecting and analyzing full-cycle data from regional marketing activities, including store foot traffic, sales performance, and participation rates. Provide timely feedback to the Marketing Director with optimization recommendations while managing event cost efficiency.
• Cross-team Coordination:Collaborate daily with regional store operations teams to align activity plans and coordinate service delivery; work with the supply chain team to ensure stable product supply during campaigns and resolve on-site execution issues promptly.
• Team Leadership & Resource Management:Lead marketing executives in accomplishing daily promotional tasks and organize on-site execution training. Maintain and expand local partnerships (e.g., media, event venues, and cross-industry collaborations) to enhance brand visibility within the region
• Experience:Over 3 years of overseas marketing experience, including at least 2 years in the F&B industry. Proven track record in executing restaurant marketing campaigns in Southeast Asia; familiarity with Chinese and fast-food brand promotion strategies abroad.
• Education:Bachelor’s degree or above in Marketing, International Trade, Hospitality Management, or related fields. Possession of marketing-related certifications is a plus.
• Core Skills:Strong command of offline event execution processes and basic online marketing techniques. Capable of fundamental data analysis. Familiar with Southeast Asian F&B consumption habits and marketing norms. Proficient in English for work; fluency in Thai or Malay is an advantage.
• Professional Attributes:Highly execution-driven with excellent on-site problem-solving and customer service awareness. Able to adapt to frequent regional travel and maintain strong market sensitivity to F&B trends.