Brand & Marketing Communications, Senior Associate

Boost; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading financial services firm is looking for a skilled Marketing Brand & Communications Senior Associate in Kuala Lumpur. The ideal candidate will drive innovative social media strategies and execute creative content across various platforms to enhance brand presence and engagement. Responsibilities include managing campaigns, engaging with the community, and ensuring compliance with regulations. Candidates should have at least 5 years of experience in social media marketing, preferably in the fintech sector, with strong analytical and communication skills.

Qualifications

• 5+ years of experience in social media marketing, preferably in fintech or digital banking.

Responsibilities

• Develop and execute social media strategies aligned with brand goals.
• Oversee creation of engaging, high-quality content for social media platforms.
• Manage social media campaigns to drive brand awareness and engagement.
• Monitor social media performance and provide regular reports with actionable insights.
• Engage with followers and manage online reputation.
• Collaborate with marketing, PR, and customer service teams.
• Stay updated on social media trends and best practices.
• Ensure compliance with industry regulations and internal policies.

Skills

Strategic thinking

Detail Oriented

Analytical

Written and verbal communication skills

Creative Thinking

Leadership/ Project Management Skills

Independence & Problem-Solving Skills

Customer Oriented

Education

Bachelor’s degree in marketing, Communications, Business, or a related field

Tools

Google Analytics

Talkwalker

Job description

About the job

We are seeking a skilled and experienced Marketing Brand & Communications Senior Associate to drive an effective & innovative social media strategy and execute creative content across Boost ecosystem. This role is critical in enhancing our brand presence, social engagement, product awareness & education, and supporting our business objectives through effective social media campaigns & content. The ideal candidate should have a track record in social media management, an understanding of the financial industry, and market & social platform tools and trends.

Key Responsibilities:

• Strategy Development: Develop and execute comprehensive social media strategies aligned with our brand’s goals, market trends, and target audience within approved budget, across Boost companies while continuously keeping abreast to platform & social media strategy updates.
• Content Creation: Oversee the creation of engaging, high-quality content tailored to various social media platforms, ensuring consistency with brand voice and messaging.
• Campaign Management: Strategize & plan, implement, and manage social media campaigns to drive brand awareness, product education, financial literacy, customer acquisition, and engagement.
• Analytics and Reporting: Monitor social media performance using analytics tools, track key metrics, and provide regular reports with actionable insights to optimize strategy and campaigns to key stakeholders.
• Community Engagement: Foster a positive online community by actively engaging with followers, addressing inquiries, and managing online reputation.
• Collaboration: Work closely with cross-functional teams including marketing, PR, and customer service to ensure cohesive messaging and alignment with broader marketing efforts.
• Market Trends: Stay updated on the latest social media trends, marketing innovations, competitor movement and industry best practices to keep our strategies cutting-edge and effective.
• Compliance: Ensure all social media activities comply with industry regulations, legal requirements, and internal policies, particularly related to financial services.

Qualifications:

• Education: Bachelor’s degree in marketing, Communications, Business, or a related field. Advanced degrees or certifications related to social media & digital marketing are a plus.
• Experience: Minimum of 5 years of experience in social media marketing, with a focus on fintech or digital banking sector preferred.

Skills:

• Strategic thinking – to develop plans based on industry’s best practice, aligned with business strategy, goals and priorities. Ability to pivot and re-strategize when needed.
• Detail Oriented – keen eye for brand to ensure brand guidelines & tonality are adhered.
• Analytical - Strong analytical skills with experience using social media analytics tools & platforms (e.g., Google Analytics, Talkwalker, etc.)
• Written and verbal communication skills – Excellence in English & Bahasa Malaysia with a knack for crafting compelling and persuasive content.
• Creative Thinking – to craft unique marketing campaigns or strategies that are buzz-worthy or award-worthy for a long-lasting impression.
• Leadership/ Project Management Skills – to manage internal and external stakeholders’ expectations and collaborate through strong team work (within or across departments) to produce quality work promptly.
• Independence & Problem-Solving Skills – to be able to identify challenges and be resourceful to problem-solve them with collaborative discussions and minimal escalations.
• Customer Oriented – Passion to put customers first in building communications related to products and features.