Brand Manager (Wines & Spirits)

Caldbeck MacGregor; Selangor; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading marketing firm located in Selangor, Malaysia, is seeking a Brand Manager to drive brand profitability and growth. The role involves developing and executing brand strategies, overseeing innovation, and managing collaboration with internal teams and external agencies. Candidates should have at least 4 years in brand management within the FMCG sector, possess strong digital marketing skills, and excel in communication. This position requires a proactive, strategic thinker committed to brand success.

Qualifications

• Minimum 4 years of experience in brand or marketing management in FMCG.
• Proven experience working with advertising, media, and digital agencies.
• Fluency in spoken and written English is essential.

Responsibilities

• Develop and execute annual brand strategies to meet commercial objectives.
• Lead brand innovation initiatives from ideation to product launch.
• Evaluate brand’s market positioning and manage marketing budget.
• Collaborate with internal and external stakeholders.

Skills

Digital marketing knowledge

Analytical capabilities

Communication skills

Creative thinking

Teamwork and collaboration

Education

Bachelor’s Degree in Marketing, Economics, Business Administration or related

Job description

The Brand Manager is responsible for optimising and safeguarding the long-term value of assigned brands by developing and executing strategic and tactical marketing initiatives that drive brand profitability, volume growth, and market relevance. This role oversees end-to-end brand management, from innovation and positioning to execution and performance evaluation, while identifying new opportunities for sustainable brand growth.

Key Responsibilities

Develop and execute annual brand strategies and plans to achieve overall commercial objectives and business strategy.

Lead end-to-end brand innovation initiatives, from ideation and conceptualisation through to product launch.

Ensure all marketing activities are aligned with and reinforce the agreed brand positioning and brand guidelines.

Plan and implement integrated marketing initiatives to achieve brand awareness, volume, and profitability targets.

Continuously evaluate and strengthen the brand’s market positioning and equity.

Manage and optimise the brand’s marketing budget to ensure effective use of resources and ROI.

Track, analyse, and report on market performance, consumer responses, and the effectiveness of marketing activities.

Identify market trends, consumer insights, and growth opportunities to inform brand strategy and innovation.

Drive effective collaboration and communication with internal stakeholders, including Sales, Supply Chain, and Group Communications.

Manage and work closely with external partners and agencies (advertising, media, digital, and creative agencies).

Requirements

Bachelor’s Degree in Marketing, Economics, Business Administration, or a related discipline.

Minimum 4 years of experience in brand or marketing management within an operating company, preferably in the FMCG industry.

Proven experience working with advertising, media, and digital agencies.

Strong digital marketing knowledge with solid numerical and analytical capabilities.

Innovative, creative, and able to think strategically and “outside the box.”

Excellent communication and presentation skills.

Strong understanding of market dynamics, consumer behaviour, and emerging trends.

Action-oriented, resilient, and able to drive change and execution.

High work capacity with strong teamwork and collaboration skills.

Strong conceptual thinking combined with attention to detail.

Positive attitude with good interpersonal skills and an engaging personality.

Computer literate and fluent in spoken and written English.

Key Performance Indicators (KPIs)

1. 1. Brand Performance & Growth
   • Achievement of annual brand revenue, volume, and market share targets
   • Brand profitability and contribution margin versus plan
2. 2. Brand Equity & Positioning
   • Improvement in brand awareness, consideration, and preference metrics
   • Consistency of brand positioning across all marketing touchpoints
   • Effectiveness and ROI of marketing campaigns and initiatives
   • Achievement of campaign objectives (e.g. reach, engagement, conversion)
   • On-time and on-budget execution of marketing plans
   • Successful delivery of innovation projects from ideation to launch
   • Performance of new product launches versus agreed targets
3. 5. Budget & Cost Management
   • Adherence to approved marketing budgets
   • Optimisation of marketing spend to maximise impact and efficiency
   • Quality and relevance of market intelligence, consumer insights, and trend analysis
   • Timeliness and effectiveness of insights translated into actionable strategies
4. 7. Stakeholder & Agency Management
   • Effectiveness of collaboration with Sales, Supply Chain, and internal stakeholders
   • Performance and value delivery of external agencies and partners
   • Quality, consistency, and timeliness of brand execution across channels
   • Responsiveness to market changes and competitive activity