Brand Manager – Global Brand Marketing

Universal Robina Corporation; Klang City; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading FMCG company in Klang City is seeking a Brand Manager to implement marketing strategies for key brands. The ideal candidate will have at least 5 years of experience in the FMCG industry, strong leadership skills, and a degree in Business Studies or Marketing. Responsibilities include developing annual marketing plans and achieving brand targets. This position offers a chance to work with a dynamic team and contribute to impactful marketing campaigns.

Qualifications

• Minimum 5 years related experience in FMCG industry.
• Excellent people management and strong leadership skills.
• Good communication skills and able to interact with different levels in the organization.

Responsibilities

• Develop and implement annual marketing strategies and operating plans.
• Manage all aspects of brand strategies including consumer insights and media.
• Achieve brand targets and manage Marketing expenditure.

Skills

People management

Leadership

Strategic problem solving

Communication

Education

Degree in Business Studies/Marketing/Economics

Job description

Grow Beyond UR Job with URC!

Universal Robina Corporation is looking for Brand Manager – Global Brand Marketing.

Job Summary / Purpose

Implement marketing strategies for one or more company key brands in order to meet established sales and market share targets.

Key Responsibilities

• Develop and implement annual marketing strategies and operating plans.
• Manage and develop all aspects of brand strategies: consumer insights, media, consumer and trade promotion, market research, product development, pricing, volume and operations planning, financial mix and P&L management.
• Understand consumer and market comprehensively; (i.e. insight into consumer dynamics, able to represent the consumer view in all brand decisions and effectively understand the commercial environment).
• Achieve brand targets, specifically; (i.e responsible for achieving the goals set out in the budget for Marketing; deliver Marketing activity on time and to budget, achieve brand awareness and manage Marketing(A&P) expenditure).
• Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the product.
• Responsible for contributing to the annual goals set out in the Budget.
• Identify market opportunities for new products and product renovation management of the NPD process.
• Manage all elements of consumer communication relating to brand responsibilities effectively (i.e. Branding, Packaging Design, Advertising Development & Production, Media Effectiveness, Consumer Promotions Sampling, POS Design and production).
• Liaise and work closely with creative, media, pr, digital agencies to design & successfully execute marketing campaigns.

Requirements

• Minimum Degree in Business Studies/Marketing/Economics.
• Minimum 5 years related experience in FMCG industry.
• Excellent people management and strong leaderships skills.
• Strategic approach to problem solving and an ability to manage complexity.
• Good communication skills and able to interact with different levels in the organization.
• Forward thinking and up to date with latest industry information.

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.