Brand Manager (FMCG)

Michael Page; Petaling Jaya; On-site; MYR 90,000 - 120,000; Full time

Job summary

Join a leading FMCG company as a Brand Manager, where you'll spearhead brand development and marketing strategies. With a focus on both ATL and BTL activities, you'll leverage consumer insights and manage budgets to optimize ROI. This role offers career progression and an attractive remuneration package within a dynamic environment.

Benefits

Career progression

Attractive remuneration package

Job security

Qualifications

• Minimum 5 years in FMCG brand management.
• Adept at understanding Nielsen/Kantar insights.
• Dynamic, resilient, and strategic team player.

Responsibilities

• Develop branding and activation plans for the brand.
• Manage A&P budget and ensure ROI.
• Collaborate with digital and creative agencies.

Skills

Analysis of Nielsen data

Consumer insights

Collaboration

Strategic thinking

Analytical thinking

Job description

• Opportunity to work for a leading FMCG brand in the market
• Expansion on portfolio in the FMCG landscape

About Our Client

Company based in Klang Valley is an FMCG based company specialising in personal care with a prominent local and expansive SEA presence.

Job Description

• Reporting to a Marketing Manager, you are expected to function as a brand custodian to develop and grow the brand's branding & activation plans across both ATL and BTL.
• Stronghold in consumer insights Nielsen & Kantar, sensitive to competitor activities to keep abreast of marketing trends.
• Manage A&P budgetary planning to ensure optimum ROI and meeting the company's objectives.
• Supporting on NPD processes and innovations.
• Collaborating with internal and external stakeholders including digital and creative agencies while managing deliverables.
• Adept at reporting brand performance and plans to key stakeholders.

The Successful Applicant

• At least 5 years in prior FMCG brand management
• Skills in analysing Nielsen / Kantar data
• Dynamic and collaborative team player spirit
• Resilient to challenges, strategic and analytical thinkers
• Prior experience in food is a bonus, not a must

What's on Offer

• Opportunity to work for a leading FMCG brand
• Expansion on portfolio in the FMCG landscape
• Career progression
• Attractive remuneration package
• Job security
• Market acumen and reputation

If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV