Brand Manager

Bjak Sdn Bhd; Kuala Lumpur; Hybrid; MYR 60,000 - 80,000; Full time

Job summary

A technology-driven financial services firm in Kuala Lumpur is seeking a Brand Manager to lead brand strategy and strengthen market presence. The role includes developing comprehensive brand strategies, conducting market research, and planning brand campaigns. Candidates should have 3-5 years of relevant experience, strong leadership, and communication skills along with a good grasp of digital marketing tools. The company offers competitive compensation, hybrid work flexibility, and a chance to influence brand presence across Southeast Asia.

Benefits

Competitive compensation

Performance-based rewards

Ownership of initiatives

Hybrid work flexibility

Qualifications

• 3-5 years of experience in brand management, marketing, or related roles.
• Skilled in brand strategy, consumer insights, and market analysis.
• Confident leading campaigns and managing budgets.

Responsibilities

• Develop and implement comprehensive brand strategies.
• Conduct market and competitor research to understand trends.
• Plan, execute, and monitor brand campaigns.

Skills

Brand strategy

Market analysis

Campaign management

Communication skills

Leadership skills

Digital marketing tools

Job description

Bjak is committed to providing accessible, affordable, and technology-driven financial services across ASEAN. As Southeast Asia's largest insurance portal, we help millions of users compare and secure the best insurance products through our platform, Bjak.com.

We simplify complex financial services through technology - from custom APIs to advanced data systems - enabling seamless access for users who previously found financial products difficult to understand.

As BJAK continues expanding in Malaysia and across the region, we are looking for a Brand Manager to lead brand strategy, strengthen market presence, and ensure consistent and impactful brand communication.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and implement comprehensive brand strategies aligned with BJAK's business objectives.
• Define brand positioning, values, and messaging to differentiate BJAK in the market.
• Ensure brand consistency across all touchpoints, including digital, offline, and product experiences.
• Conduct market and competitor research to understand trends, customer behavior, and opportunities.
• Translate insights into actionable strategies to strengthen brand performance.

2. Market Research & Consumer Insight

• Conduct market and competitor research to understand trends, customer behavior, and opportunities.
• Translate insights into actionable strategies to strengthen brand performance.

3. Campaign Planning & Execution

• Plan, execute, and monitor brand campaigns to increase awareness, engagement, and customer loyalty.
• Collaborate with internal teams (marketing, sales, product, design) to ensure alignment with business objectives.
• Oversee creation of promotional assets, co-branded content, and activation materials.

4. Product & Internal Collaboration

• Partner with product and marketing teams to ensure new and existing products align with brand strategy.
• Coordinate cross-functional teams to maintain consistent messaging across all channels.

5. Performance Tracking & Reporting

• Monitor key brand metrics (brand awareness, equity, campaign ROI) and provide insights to senior management.
• Evaluate brand initiatives and recommend improvements for optimization.

6. Stakeholder Management

• Build and maintain relationships with agencies, partners, and vendors to support brand initiatives.
• Represent BJAK at industry events and partnership meetings to increase brand visibility.

You'll Thrive Here If You...

• Have 3-5 years of experience in brand management, marketing, or related roles.
• Are skilled in brand strategy, consumer insights, and market analysis.
• Can think creatively and strategically while keeping execution practical and results-driven.
• Are confident leading campaigns, managing budgets, and coordinating cross-functional teams.
• Possess excellent communication and leadership skills.
• Are familiar with digital marketing tools and analytics platforms.
• Adapt quickly to a fast-paced, dynamic environment and embrace autonomy.

What You'll Get

• Competitive compensation with performance-based rewards.
• Ownership of meaningful on-ground initiatives that directly impact growth.
• A fast-paced, high-autonomy environment where your work truly matters.
• Hybrid work flexibility.
• The opportunity to shape Bjak's offline brand presence across Southeast Asia.

Our Team & Culture

We move fast. We focus on impact over perfection. Our team builds campaigns that work - campaigns that convert, catch attention, and drive measurable results. Every team member is expected to take ownership, think critically, and deliver execution that is both smart and effective.