Brand Manager

Second Talent; Kuala Lumpur; Hybrid; MYR 80,000 - 120,000; Full time

Job summary

A growing consumer brand agency in Kuala Lumpur is seeking an experienced Brand Manager to enhance their eCommerce presence. The ideal candidate will have 5-7 years of brand management experience, focusing on product optimization and cross-functional collaboration. Join a dynamic team and drive innovation in digital brand strategies within the Beauty and FMCG sectors.

Benefits

Career growth opportunities

Dynamic team culture

Impact-driven projects

Qualifications

• 5-7 years of experience in brand management, preferably in Beauty, FMCG, or Consumer Healthcare.
• Minimum 3 years in a leadership or managerial role.
• Excellent verbal and written communication skills.

Responsibilities

• Develop and execute eCommerce strategies for key marketplaces.
• Collaborate with internal teams to deliver seamless online experiences.
• Analyze market trends to inform brand strategies.

Skills

eCommerce strategy

Analytical skills

Team leadership

Brand management

Education

Bachelor's degree in Marketing, Business, Communications

Job description

Brand Manager Malaysia (eCommerce & Digital)

Location: Kuala Lumpur, Malaysia
Type: Full-Time | Hybrid / On-Site
Industry: Beauty / FMCG / Consumer Healthcare / eCommerce

About the Role

Are you a strategic thinker with a passion for eCommerce and brand building? Were looking for a results-driven Brand Manager to lead and grow our digital presence across platforms like Lazada, Shopee, TikTok Shop, and other leading online marketplaces.

You'll be at the forefront of driving performance, optimizing operations, and leading cross-functional teams to deliver customer-centric brand strategies. This is a high-impact role ideal for someone ready to lead and innovate in a fast-paced, digitally native environment.

Key Responsibilities

• Develop & Execute eCommerce Strategies: Drive sales growth by optimizing product listings, pricing strategies, promotions, and conversion performance across key marketplaces.
• Cross-Functional Collaboration: Work closely with internal teams (Marketing, Commercial, Supply Chain, Studio & Operations) to deliver seamless online brand experiences.
• Market & Consumer Insights: Analyze market trends, shopper behavior, and competitor movements to inform brand strategies.
• Team Leadership: Lead and mentor the commercial/eCommerce team to ensure effective execution and KPI achievement.
• Performance Reporting: Track sales performance, identify growth levers, and report actionable insights to senior stakeholders
• Brand Profitability: Monitor margins and implement data-driven strategies to improve ROI and profitability.
• Operational Excellence: Enhance systems, workflows, and processes to improve efficiency in online brand management.

Stay Ahead of Trends: Keep up with developments in the Beauty, FMCG, and Consumer Healthcare sectors to maintain competitive edge.

Ad-Hoc Initiatives: Support other strategic or operational tasks to drive overall business goals.

Requirements

Bachelors degree in Marketing, Business, Communications or a related field.

• 5-7 years of experience in brand management, with direct eCommerce experience in Beauty, FMCG, or Consumer Healthcare.

Minimum 3 years in a leadership or managerial role.

Excellent verbal and written communication skills.

Strong analytical, commercial, and strategic planning capabilities.

Ability to manage complex projects and collaborate across multiple teams.

Proactive, results-driven, and thrives in a fast-paced environment.

Why Join Us

Impact-Driven Role: Directly shape eCommerce success for growing consumer brands.

Innovative Team Culture: Work with experienced industry professionals in a dynamic, collaborative environment.

Career Growth: Be part of a rapidly expanding company with room for professional development.

Ready to grow with us?
If you're passionate about digital brand building and looking for your next challenge, we'd love to hear from you.