Brand Management Executive

Reeracoen Recruitment; Puchong; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading recruitment agency is seeking a Brand Manager for a famous Japanese food brand in Malaysia. This role involves executing brand strategies, managing marketing plans, and overseeing product development in the Food and FMCG sector. Candidates must have a degree in Marketing or Business Management and at least 2 years of relevant experience. The role also includes brand monitoring and profitability management to ensure business success.

Qualifications

• Must have at least 2 years of Brand Management experience in Food or FMCG industry.
• Strong understanding of brand strategy and market positioning.
• Ability to analyze market trends and consumer behavior.

Responsibilities

• Ensure brand marketing activities align with global and regional strategy.
• Manage product profitability by understanding cost structure.
• Prepare and execute annual and long-term marketing plans.
• Oversee new product development and improvement initiatives.

Skills

Brand Management

Marketing Strategy Development

Market Analysis

Customer Insights

Education

Degree or Diploma in Marketing or Business Management

Job description

Our client: A famous Japanese food brand and FMCG manufacturer

Business and Brand Management

1. Ensure all brand marketing activities and business solutions are executed inline with agreed global/ regional brand strategy and company policy.
2. Brand Strategy and Positioning in clear communicate the unique value proposition of the brand to differentiate it from competitors in the market.
3. Build and maintain brand perception that resonates with customers, fosters loyalty, and contributes to overall business success.
4. Brand Monitoring by monitoring brand mentions and customer feedback through fieldwork visit to understand Food Service preferences market trends and competitor activities.
5. Profitability: To manage the product profitability at planned Gross Profit (GP) and Business Profit (BP) level by having a deep understanding on the cost structure of the designated brand.

Brand / Marketing Strategy Management

1. Sales: To plan the annual KPI, activities, expenses budget and schedule. To ensure the achievement of KPI within the schedule and expenses allocations.
2. ROI: To manage the activities ROI by having a deep understanding on the Food Service customers needs, market trend and operation.
3. Above The Line (ATL): To work closely with functional team and advertising agency on the ATL advertising plan to manage the effectiveness of the consumer communication tool; To meet the marketing objective such as increase brand awareness, improve brand image, improve food service perception, improve food service engagement, etc.
4. Below The Line (BTL): To work closely with functional team, related department and event agency on the BTL sales promotion and PR activities to increase sales off take, improve shelf display, induce trial purchase experiences and etc.
5. POP / Premium Management: To well manage of POP / Premium planning which include ordering, delivery schedule, receiving, quality checking, issuance and balance inventory management at different warehouse / store room location.

Marketing Planning

1. Marketing Plan: To prepare the annual marketing plan which include the situation analysis (market, food service customers, competitor, sales performance and resource), identify key issue, propose directional solution and action plan.
2. Mid-Term / Long Term Plan: To set direction of next 3-years to 10-years plan based on SWOT analysis by taking into consideration both internal and external factors for future company expansion plan.

Product / Business Development and Improvement

New Product Development: To promote company diversification program.

1. To conduct analysis on market opportunities, trend and internal resource.
2. To establish product concept for prototype recipe development.
3. Development schedule (until product launching)
4. Brand name, package and design development.
5. Marketing and sales plan (Profit and Loss Plan; expenses budget)
6. Market survey to understand the consumer needs and behaviour, concept acceptance and prototype preferences.
7. Rules and Regulations for package labelling.
8. Launching of new product and monitor the progress.

Improvement of Existing Product:

1. Continuous study to understand consumer insight and propose counter measure such as change product concept, modify packaging structure, alter package design to enhance the product competitive edge.
2. To make improvements recommendations based on internal sales staffs and external Food Service feedback.
3. To coordinate with related department on the cost improvement programs to promote cost competitiveness and profit improvements.

Management of brand Executive (if any)

Responsible for the proper development of subordinate by:

1. On the job training
2. Annual review and evaluation

Any other responsibilities assigned by superiors from time to time.

Requirements

• At least a Degree or Diploma in Marketing or Business Management.
• 2 years of Brand Management experience in Food or FMCG industry.