Brand Growth & Strategy Lead

MJM Malaysia Sdn Bhd; Selangor; On-site; MYR 120,000 - 150,000; Full time

Job summary

A leading FMCG company in Malaysia is seeking a Marketing Manager with a minimum of 7 years experience in marketing for FMCG products. You will be responsible for developing brand vision and strategies, managing key agency relationships, and driving integrated marketing communications. Candidates should have a bachelor's degree in business or marketing, strong analytical skills, and proficiency in project management, Excel, and PowerPoint. This role offers an opportunity to lead brand growth initiatives and mentor a team.

Qualifications

• Minimum bachelor's degree, ideally in Business Administration or Marketing.
• Minimum 7 years of marketing experience in FMCG products.
• In-depth knowledge in brand management with focus on concept development.

Responsibilities

• Deliver on KPIs relating to brand health and equity.
• Develop and operationalize annual brand plans.
• Drive Integrated Marketing Communication Plan.
• Manage relations with agencies and internal stakeholders.
• Coach and develop an Assistant Brand Manager.

Skills

KPI Management

Brand Strategy Development

Cross-Functional Execution

Consumer Insight Analysis

Marketing Communication

Budget Management

Leadership

Analytical Skills

Project Management

Proficiency in Excel and PowerPoint

Education

Bachelor's degree in Business Administration or Marketing

Job description

A leading FMCG company in Malaysia is seeking a Marketing Manager with a minimum of 7 years experience in marketing for FMCG products. You will be responsible for developing brand vision and strategies, managing key agency relationships, and driving integrated marketing communications. Candidates should have a bachelor's degree in business or marketing, strong analytical skills, and proficiency in project management, Excel, and PowerPoint. This role offers an opportunity to lead brand growth initiatives and mentor a team.