Brand Executive

WediaLab; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A digital marketing agency in Kuala Lumpur is seeking a candidate for a position focused on acquiring and retaining members, managing promotional activities, and optimizing campaign strategies. Applicants should have a relevant diploma or degree and at least 2 years of experience in paid media across various platforms. Proficiency in English is essential, and knowledge of additional languages is a plus.

Qualifications

• Diploma or Bachelor's degree in Marketing or related field.
• At least 2 years of experience in paid media strategies.
• Proficiency in English; other languages advantageous.

Responsibilities

• Focus on acquiring and retaining members.
• Handle promotional activities and website maintenance.
• Manage contests and campaign budgets.

Job description

Responsibilities

• Focus on acquiring, converting, and retaining members.


• Handle promotional activities, operations, and campaign/website maintenance.


• Plan and monitor campaign spending against allocated budgets, ensuring target achievement and accurate records.


• Manage and oversee contests, giveaways, and related aspects within assigned projects/campaigns.


• Create, write, and proofread content for campaigns/websites.


• Collaborate with advertising or media experts to enhance campaign/website performance.


• Conduct market research and competitor analysis to track industry trends.


• Analyse member data for reporting and improve marketing effectiveness.


• Assist in overseeing the digital marketing department, including the marketing database, incoming emails, and display advertising campaigns.

Qualifications

• Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Postgraduate Diploma/Professional Degree in Marketing, Mass Communication, or Advertising/Media.


• At least 2 years of working experience in strategising and optimising paid media strategies across platforms like Facebook/Instagram, AdWords, YouTube, and third-party ad platform.


• Background in marketing agency, e-commerce, ideally health supplements, beauty products, financial products in SEA market.


• Excellent communication and presentation skills in English are a must; proficiency in Mandarin, Thai, Vietnamese or other languages is advantageous.


• Strong communication and interpersonal skills.


• Possesses commercial awareness and is sensitive to numbers.