Brand Activation Manager, Global Marketing Activation - EMEA & APAC

Energizer Malaysia Sdn. Bhd.; Petaling Jaya; On-site; MYR 80,000 - 120,000; Full time

Job summary

A global consumer goods giant seeks a Brand Activation Manager in Petaling Jaya to lead the adaptation of marketing strategies for brand growth. Candidates should possess operational experience in brand marketing and the ability to manage cross-functional teams. This role demands strong analytical skills and experience in a recognized CPG/FMCG environment. The company fosters an inclusive work culture, providing equal opportunities for all applicants.

Qualifications

• Experience in brand marketing and shopper marketing.
• Operational experience in a recognized CPG/FMCG corporation.
• Strong analytical and conceptual skills.

Responsibilities

• Adapt Marketing Cycle Plan for annual business objectives.
• Coordinate with commercial teams for merchandising needs.
• Manage relationships with BTL and digital agencies.

Skills

Brand marketing

Category management

Digital marketing

Analytical skills

Agency management

Cross-cultural communication

Education

Degree in Business, Marketing or similar

Job description

Brand Activation Manager, Global Marketing Activation – EMEA & APAC

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What you'll love about this job

• International Support
• Reports to the Senior Manager
• Ownership for the annual Marketing cycle plan

Position Summary

Adapt Global MCPs to achieve sub-region net sales, gross margin, and share objectives, implement the marketing strategy supporting the stated commercial objectives for the assigned brands. To conceptualize, plan & lead local brand activations to help grow faster than category, achieve higher consumer engagement and improved brand equity of assigned brands, thereby leading to improved shares & business health.

Responsibilities

• Adapt sub-region Marketing Cycle Plan (align with global and IDM plans) as part of Annual Business Plan process
• Manage execution of activities during key weeks to deliver volume and net sales during seasonal peaks
• Coordinate closely with commercial teams to plan merchandising/visibility needs in modern and traditional channels, must be planned at ABP time and reviewed quarterly
• Manage relationships with BTL and digital agencies to ensure local planning and execution of activities
• Critically analyze Nielsen audit data and category trends and review pricing, portfolio and distribution for business segments vs. competition in major markets
• Work with Finance to analyze business segments for range volume, net sales and gross margin and issue updates to Cluster leadership and commercial teams
• Monitor and track competitor promotional activity
• Ensure that A&P spending and phasing is as per ABP/QF planning
• Liaise with Int’l Category Development team to source decks that can be adapted to support segments growth in modern trade channels

What we are looking for

• Degree or equivalent required with an emphasis on Business, Marketing or similar
• Significant operational experience in brand, shopper marketing, category management, and digital marketing in a locally or globally recognized CPG/FMCG corporation
• Solid understanding of key accounts and traditional trade retail environments
• Solid conceptual and number/analytical skills
• Agency and supplier management experience
• Fluent English with cross-market/multi-cultural exposure
• Ability to effectively communicate to and lead internal and external teams
• Demonstrated competencies in influencing, collaboration, team leadership, change management, strategic thinking and achieving results in alignment with business goals.

Come join us!

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.