Branch Manager (Nationwide)

AFFIN Group; Alor Setar; On-site; MYR 80,000 - 120,000; Full time

Job summary

A prominent financial institution in Malaysia is seeking a Branch Manager to lead a high-performing team. This role involves driving sales of banking products, ensuring compliance with regulations, and maintaining exceptional customer service. The ideal candidate has over 5 years of experience in retail banking, with strong leadership skills and knowledge of banking products. The position offers the opportunity to shape the future of financial services in Malaysia.

Qualifications

• Minimum 5 years’ experience in retail banking, with at least 2 years in a leadership role.
• Strong knowledge of banking products and compliance frameworks.
• Proven ability to manage branch operations and lead teams.

Responsibilities

• Lead branch sales across key products including loans and investments.
• Ensure adherence to banking policies and compliance requirements.
• Maintain high-quality customer service in line with SLA standards.

Skills

Retail banking experience

Sales performance management

Customer service orientation

Interpersonal communication

Job description

Create the future with Affin! You too can make a difference.

We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.

Job Purpose

The role is responsible to lead, drive and inspire a high‑performing team to deliver strong business results, uphold service excellence, and ensure compliance across all branch operations. This role demands strategic leadership, operational discipline, and a passion for people development.

Job Responsibilities

Sales & Business Growth

• Lead and drive overall branch sales across key products: Deposits, Investments, Loans (ASBF, Smart Money, Education Loans), Bancassurance, Banca Takaful, Credit Cards, and Business Referrals.
• Develop strategies and monitor performance to meet and exceed monthly and annual sales targets.

Operational Excellence & Compliance

• Lead day-to-day branch operations in strict adherence to Bank policies, BNM guidelines, and regulatory requirements.
• Ensure staff compliance with internal controls, SOPs, Branch Manual, and all statutory obligations.
• Maintain strong audit outcomes by proactively resolving findings and ensuring timely report submissions.
• Serve in key oversight roles, including BCM Coordinator (Business Continuity & Call Tree Exercises), BUCO Representative, Complaint Liaison Officer (CLO), and OSHA Coordinator.
• Foster a strong culture of compliance through ongoing coaching, reminders, and proactive risk awareness.

Customer Experience

• Ensure efficient, high-quality customer service in line with SLA standards.
• Address and resolve customer complaints promptly and professionally.
• Ensure service accuracy and timely response to CCQ and feedback.

Job Requirements

• Minimum 5 years’ experience in retail banking, with at least 2 years in a branch leadership or supervisory role.
• Strong knowledge of banking products (loans, deposits, investments, insurance) and regulatory/compliance frameworks (BNM, AML/CFT, etc.).
• Proven ability to drive sales performance, manage branch operations, and lead cross-functional teams effectively.
• Excellent interpersonal and communication skills, with strong customer service orientation.
• Analytical and detail-oriented, with sound decision‑making skills and ability to manage risk and compliance matters.
• Candidates currently holding roles such as Sales Team Lead, Sales Manager, or Senior Relationship Manager are strongly encouraged to apply.