Basketball League Coordinator (Johor)

SEAJBL; Johor Bahru; On-site; MYR 100,000 - 150,000; Full time

Job summary

A sports organization in Johor, Malaysia is seeking a Basketball League Coordinator to develop and manage a new basketball league. This role involves business development, marketing strategies to attract participants, and overseeing league operations. Ideal candidates will possess an entrepreneurial mindset, strong knowledge of basketball, and experience in sports management. A passion for basketball and the ability to work evenings and weekends are essential. Join us to enhance community engagement through sports.

Qualifications

• Experience in business development, sales, or sports management.
• Strong knowledge of basketball rules and league operations.
• Ability to manage multiple responsibilities.

Responsibilities

• Develop and implement a strategic plan for the basketball league.
• Secure partnerships with local businesses and sponsors.
• Organize and manage league logistics and operations.

Skills

Entrepreneurial mindset

Networking

Negotiation

Sports management

Marketing

Event planning

Social media management

Problem-solving

Job description

The Basketball League Coordinator (Johor, Malaysia) will play a key role in launching and growing a new basketball league in Johor, Malaysia. This individual will be responsible for business development, marketing, team recruitment, sponsorship acquisition, and operational management. The ideal candidate is a self-starter with a passion for basketball, strong entrepreneurial skills, and experience in sports management, business development, or event organization.

Business Development & Growth

• Develop and implement a strategic plan to establish and expand the basketball league across Johor.
• Identify and secure partnerships with local businesses, sponsors, and community organizations to drive revenue.
• Build relationships with schools, universities, sports complexes, and community centers for league venues.
• Research and analyze market trends to optimize league offerings and attract more participants.

Marketing & Brand Development

• Work with the marketing team to create campaigns (social media, email, community outreach) to attract players, teams, and fans.
• Organize promotional events, tryouts, open gyms, and community engagement activities to generate excitement.

League Operations & Management

• Organize and manage all league logistics, including team registration, scheduling, and game-day operations.
• Enforce league rules, policies, and safety guidelines.
• Hire and coordinate referees, scorekeepers, and event staff.
• Ensure a high-quality game experience for players, spectators, and sponsors.

Community & Player Engagement

• Build strong relationships with basketball organizations and stakeholders across Johor.
• Oversee league budgeting, financial planning, and revenue streams.
• Manage registration payments, sponsorship deals, and operational expenses.

Qualifications & Skills

• Entrepreneurial mindset with experience in business development, sales, or sports management.
• Strong knowledge of basketball rules, league operations, and competitive structures.
• Excellent networking, negotiation, and relationship-building skills.
• Strong experience in marketing, sponsorship sales, and social media management.
• Ability to manage multiple responsibilities in a fast-paced startup environment.
• Strong problem-solving skills and ability to handle on-site issues.
• Proficiency in event planning, budgeting, and sponsorship acquisition.
• Willingness to work evenings and weekends to support league operations.

Preferred Qualifications

• Experience launching or growing a sports league, tournament, or event.
• Background in sponsorship sales, fundraising, or community engagement.
• Familiarity with sports management software and digital marketing tools.
• Fluency in Malay and English is preferred.