B2B Marketing Assistant Manager

V Capital; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading technology company in Kuala Lumpur is seeking an Assistant Marketing Manager to oversee B2B marketing campaigns, enhance brand visibility, and collaborate across teams. The ideal candidate will have 3–5 years of experience in marketing, a strong command of English, and the ability to manage multiple projects in a fast-paced environment. Responsibilities include campaign planning, content development, and event management. Experience in the tech industry is a plus.

Qualifications

• 3–5 years of marketing experience, preferably with B2B exposure.
• Strong understanding of marketing funnels and digital trends.
• Excellent command of English with strong writing skills.

Responsibilities

• Plan and execute integrated B2B marketing campaigns.
• Develop marketing content across various channels.
• Lead event activations and partnerships marketing.

Skills

B2B marketing strategies

Digital marketing

Content creation

Project management

Data analysis

Stakeholder management

Copywriting

Education

Degree/Diploma in Marketing, Communications, Business

Tools

Canva

Photoshop

Job description

Join us as our Assistant Marketing Manager and take full ownership of B2B go-to-market campaigns that drive brand visibility and business growth across multiple tech brands. You’ll collaborate closely with sales, product, and tech teams, working alongside our Group Marketing Manager to deliver strategic, high-impact marketing that moves the business forward.

Key Responsibilities

Strategic Campaign Planning & Execution

• Plan and execute integrated B2B marketing campaigns (digital, social media, content, partnerships, events).
• Define objectives, target audience, messaging, timelines, and performance KPIs.
• Track performance and lead optimisation through data-driven insights.

Content, Brand & Communications

• Develop marketing content (corporate materials, social media posts, whitepapers, website copy, EDMs, brochures, case studies, pitch decks, press releases).
• Strengthen brand positioning and ensure consistency in tone, messaging, and visuals across all group and B2B channels.
• Uphold brand guidelines and push higher creative standards within the team.
• Manage social media channels and paid ad campaigns across LinkedIn, Google, Meta, and industry platforms.
• Support SEO/SEM initiatives and website content updates that strengthen lead generation and brand authority.
• Drive performance improvement through analytics, A/B testing, and market insights.

Event, Activation & Partnership Marketing

• Lead planning and execution for B2B activations, expos, launches, and stakeholder engagements.
• Manage end-to-end coordination with partners, vendors, government agencies, community bodies, and internal stakeholders.
• Ensure event KPIs align with business objectives (leads, branding, partnerships, awareness).
• Conduct competitor analysis and market research to identify opportunities, trends, industry movements, and customer insights which contribute to strategic planning.
• Present marketing performance reports with insights and improvement actions.
• Work closely with design, sales, and product teams to align marketing initiatives.
• Guide junior marketers in project execution, marketing best practices.
• Guide agency partners, vendors with clear briefs, expectations and performance metrics.
• Ensure execution excellence, quality, and timeliness across all initiatives.

Requirements

• Degree/Diploma in Marketing, Communications, Business, or related field.
• 3–5 years of marketing experience (preferably with B2B exposure; agency or tech industry experience is a plus).
• Strong understanding of marketing funnels, sales enablement, and digital marketing trends.
• Excellent command of written and spoken English; strong business writing and storytelling skills.
• Ability to lead, plan, prioritize, and manage multiple projects independently in a fast-paced environment.
• Strong communication, stakeholder management, copywriting and organizational skills.
• Analytical mindset with ability to interpret data and translate it into actionable strategies.
• Proficiency in design tools (Canva/Photoshop) is a plus.

Additional Qualities

• Proactive self-starter with strong ownership.
• Strategic thinker with strong planning and hands-on execution capability.
• Detail-oriented, creative, and solution-driven.
• Thrives in fast-paced, dynamic environments.
• Makes informed operational decisions and drives continuous improvement.