Assistant Vice President, CCPF & Cards Activation, Rewards & Lifecycle Management

CIMB; Malaysia; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading financial institution in Malaysia is seeking a professional to manage their rewards programme, encompassing design, vendor management, and strategic partnerships. The role involves analyzing trends, collaborating with stakeholders, and implementing campaigns to optimize customer engagement and redemption rates. If you have experience in rewards management and a strong analytical background, this opportunity could be for you.

Qualifications

• Experience in overseeing rewards programmes including design and implementation.
• Strong vendor management skills during renewal and sourcing.
• Ability to analyze redemption trends and evaluate cost metrics.

Responsibilities

• Overseeing the entire rewards programme including design and implementation.
• Vendor and fulfilment management on Member Rewards.
• Led strategic partnerships for business growth.
• Analyze redemption trends and evaluate cost per point metrics.
• Collaborate with internal and external stakeholders for enhancement.
• Implement campaigns to increase redemption rates.
• Participate in projects to optimize rewards programme.
• Explore new channels for customers to use points.
• Oversee governance of overall Member Rewards Programme.

Job description

• Overseeing the entire rewards programme including design, implementation and ongoing engagement
• Vendor and fulfilment management on Member Rewards - including RFP process when sourcing new vendors or renewing contracts and ensure vendor contract, pricing and service level (SLA) align with the requirements
• Led strategic partnership with airline, hotel and merchant partners including onboarding, contract renewal, campaign management to drive business growth
• Analyze redemption trends and evaluated cost per point metrics to enhance catalogue effectiveness and align product offerings with customer preferences
• Collaborate closely with internal & external stakeholders - support teams, partners on all matters relating to Member Rewards redemption to address issues and enhancement for better customer experience
• Develop and implement campaigns on customer awareness on the value of their points earned to increase redemption rate and card spend
• Participate and facilitate in Member Rewards related projects to optimise the rewards programme effectiveness in attracting and retaining customer
• Explore new ways/items/channels for customers to burn points
• Oversee the governance of overall Member Rewards Programme (internal and external) – Fulfilment SLA, Catalogue Creation, Payment and Redemption Report and Analysis