Assistant to the President

Reeracoen Recruitment; Shah Alam; On-site; MYR 20,000 - 100,000; Full time

Job summary

A recruitment agency seeks a General Manager for their newly established Brand & Marketing Division in Shah Alam, Malaysia. This role involves strategic leadership in brand definition, overseeing marketing communications, and driving data-driven optimizations. The ideal candidate will possess strong expertise in digital marketing, team mentorship, and market analysis with a competitive compensation package including a salary of RM20,000 – RM25,000 per month and various benefits.

Benefits

Annual leave up to 21 days based on seniority

Medical coverage

EPF Employer Contribution of 15%

Company car provided

Performance bonus based on performance

Qualifications

• Proven experience in strategic leadership in brand and marketing roles.
• Strong understanding of market intelligence and performance analysis.
• Ability to lead and mentor teams effectively.

Responsibilities

• Oversee the formulation and execution of brand and marketing strategies.
• Manage integrated marketing communications across multiple platforms.
• Lead team-building initiatives and budget management for the division.

Skills

Strategic leadership

Market research

Brand management

Team building

Digital marketing

Data analysis

Education

Degree in Marketing or related field

Tools

Digital advertising platforms

Social media management tools

Job description

Reeracoen Recruitment – Shah Alam, Selangor

Purpose of Position

To provide strategic leadership and vision for the newly established Brand & Marketing Division.

The General Manager will be overseeing the formulation and execution of annual brand and marketing roadmaps and driving a comprehensive communication strategy that bridges traditional media (ATL/BTL) with performance‑driven digital marketing, and taking responsibility for lead generation (awareness → interest → lead acquisition). To be part of the management team and key leader that will define and enhance the long‑term brand value of the company in Malaysia.

Responsibilities

• Strategic Brand Leadership & Planning (30%)
  • Brand Definition & Maintenance: Lead the task force team in defining, maintaining, and managing the corporate brand value. Ensure consistency of the Mitsubishi Motors identity across all touchpoints.
  • Strategic Formulation: Develop and oversee mid‑to‑long‑term marketing strategies and annual business plans that align with global directives and local sales targets.
  • Market Intelligence (MI): Direct comprehensive market research and environmental analysis (PEST, Competitor Analysis) to identify emerging trends and opportunities in the automotive sector.
  • Effectiveness Analysis: Establish frameworks for analysing promotion effectiveness to ensure optimal ROI on marketing spend and collaborate with sales team to strengthen funnel analysis capability. (Brand Awareness → Engagement → Conversion → Quality Leads)
• Marketing Communications & Campaign Execution (25%)
  • Integrated Communications: Oversee the “Marketing Communications Department” in the execution of 360‑degree campaigns involving ATL (TV, OOH, Newspaper), BTL (Events, Auto Shows, In‑store POP), and digital advertising (SEM, SEO, social media).
  • Digital Ecosystem Ownership: Take ownership of the official website, landing pages, and overall web management to ensure a seamless user experience.
  • Media Management: Strategise and oversee media buying and creative production management to ensure cost‑efficiency and high‑quality creative output.
  • Lead Generation: Own the process from awareness and interest to MQLs (Marketing Qualified Leads) acquisition, and optimise lead handover process to the Sales Division.
  • Data‑Driven Management and Optimization: Champion a culture of data analysis, utilising customer behaviour data and improve funnel performance.
  • Set and monitor KPIs (brand awareness, NPS, lead volume, CPL, ROI).
  • Search & Performance: Guide strategies for SEM (Search Engine Marketing), SEO (Search Engine Optimization), and performance based advertising across platforms (Google, Meta, TikTok).
• Organisational Leadership (20%)
  • Team Building: Recruit, mentor, and lead the division, fostering a collaborative and high‑performance culture.
  • Budget Management: Plan and manage the overall division budget, allocating resources effectively between branding, digital, and events.
  • Develop and mentor high‑potential leaders to build a strong succession pipeline.

Compensation & Benefits

• Salary: RM20,000 – RM25,000 per month.
• Annual Leave:
  • < 2 Years Seniority: 14 days
  • 2–5 Years Seniority: 18 days
  • > 5 Years Seniority: 21 days
• Medical Coverage:
  • < 2 Years: 14 days
  • 2–5 Years: 18 days
  • > 5 Years: 21 days
• EPF Employer Contribution: 15%
• Company Car provided.
• Petrol Card: RM1,000 per month.
• Flexi‑Benefits Coverage: RM5,000 (includes gym, yoga, optical, dental, cycling, marathon, clinic visits, etc.)
• Parking Claim: RM159 per month.
• Performance Bonus: Based on company and individual performance (2023 minimum 3 months).
• Company Activities: Company trip or travel voucher, annual dinner, CNY celebration, Ramadan celebration, Christmas celebration (based on company performance).
• Other Awards on good performance: Travel voucher (3,000 RM), TNG Credit (2,000 RM), Shopee voucher (2,000 RM), other staff awards.
• Staff Discount: 10% from purchase price.
• Spotter Program: Referral fee of RM1,000.