Assistant Public Relations Manager

Resorts World Genting; Genting Highlands; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading resort company located in Genting Highlands is seeking an Assistant PR Manager. The role involves developing and executing public relations strategies, managing media relations, and handling crisis communication. Ideal candidates should have a Bachelor's degree in a relevant field and a minimum of 5 years of experience in PR or corporate communications. Proficiency in English and Mandarin is preferred, alongside excellent organizational and communication skills.

Qualifications

• Minimum 5 years of relevant experience in PR or corporate communications.
• Proven experience in press release writing and media handling.
• Proficiency in Mandarin is an added advantage.

Responsibilities

• Develop and execute public relations strategies.
• Manage media relations and event coordination.
• Handle crisis communications and reporting.
• Engage with VIPs and stakeholders.

Skills

Excellent English writing and verbal communication

Creativity and attention to detail

Strong media relations skills

Organizational skills

Education

Bachelor’s degree in Public Relations, Communications, Journalism

Tools

Microsoft Office

Job description

Job Summary

The Assistant PR Manager will play a key role in developing, coordinating, and executing the company’s public relations strategies. This role requires strong writing skills, media relationship management, and the ability to respond effectively during crisis situations. The ideal candidate will be proactive, detail-oriented, and skilled at managing multiple communication projects simultaneously.

Key Responsibilities

• Content Creation & Writing
• Media Relations & Event Management
• Crisis Communication
• PR Campaigns & Coordination
• Monitoring & Reporting
• VIP & Stakeholder Engagement
• Customer Feedback Centre Management

Requirements

Education & Experience:

• Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
• Minimum 5 years of relevant experience in PR, corporate communications, or media.
• Proven experience in press release writing, speech writing, and media handling.

Skills & Competencies:

• Excellent English writing and verbal communication, creativity, and attention to detail. Proficiency in Mandarin is an added advantage.
• Strong media relations skills with an existing network of media contacts preferred.
• Ability to work under pressure, especially in crisis situations.
• Exceptional organizational skills and attention to detail.
• Proficiency in Microsoft Office and media monitoring tools.

Other Attributes:

• Creative thinker with strong problem‑solving abilities.
• High level of professionalism and discretion.
• Flexible to work outside regular hours when required for events or crisis response.
• Willing to be based at Genting Highlands office.