Assistant Marketing Manager/Marketing Manager (F&B/Retail)

MVC Resources; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing firm in Malaysia seeks a Marketing Manager to lead the development of integrated marketing campaigns. The role involves utilizing market insights, managing marketing strategies, and overseeing team performance to achieve business goals. Candidates should hold a Bachelor’s degree in Marketing or related fields and possess strong leadership qualities, creativity, and proficiency in digital marketing tools. Excellent communication in English and Bahasa Malaysia is essential.

Qualifications

• Creative, energetic, and strategic thinker with strong problem-solving skills.
• Proven ability to think outside the box and develop innovative marketing campaigns.
• Strong ownership mindset and ability to drive projects from concept to execution.
• Excellent communication skills in both English and Bahasa Malaysia.

Responsibilities

• Utilize sales data and market trends to design effective marketing campaigns.
• Lead the development of a comprehensive marketing communications plan.
• Drive improvements in branding and communication strategies.
• Serve as the primary content specialist for message development.
• Design and execute a digital content strategy aligning with the brand’s identity.

Skills

Creative thinking

Problem-solving

Leadership

Digital marketing tools proficiency

Education

Bachelor’s degree in Marketing, Business, or related discipline

Job description

Key Responsibilities:

• Utilize sales data, market trends, consumer insights, and brand analysis to design and oversee effective marketing campaigns in collaboration with internal teams and agency partners.
• Lead the development of a comprehensive marketing communications plan that integrates both online and offline approaches, managing timelines, budget allocations, and strategic objectives to achieve business goals.
• Drive improvements in branding and communication strategies, enhancing media spend efficiency to maximize campaign impact and ROI.
• Serve as the primary content specialist, taking ownership of message development, managing art direction briefs, copywriting, media planning, and ad optimization.
• Tailor brand materials across all platforms to ensure they resonate with the target audience.
• Manage and maintain brand assets, coordinating updates and communications across proprietary channels.
• Design and execute a digital content strategy that aligns with the brand’s identity, leveraging a content calendar and optimizing budget use for targeted ads.
• Apply media planning skills and ad optimization techniques to enhance digital presence and engagement.
• Compile and present a monthly analysis of market performance and communication outcomes.
• Lead, manage, and mentor the marketing team, including task delegation, performance guidance, and collaboration to ensure timely and high-quality execution of marketing initiatives.
• Perform additional tasks as required.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related discipline.
• Creative, energetic, and strategic thinker with strong problem-solving skills.
• Proven ability to think outside the box and develop innovative marketing campaigns.
• Hands‑on understanding of retail and F&B operations is highly preferred.
• Strong ownership mindset and ability to drive projects from concept to execution.
• Excellent communication skills in both English and Bahasa Malaysia.
• Strong leadership and people management skills; able to mentor and guide team members effectively.
• Proficiency in digital marketing tools, media planning, content management, and campaign analytics.
• Open to travel as required.