Assistant Marketing Manager

Santino; Iskandar Puteri; On-site; MYR 50,000 - 80,000; Full time

Job summary

A dynamic coffee roastery in Johor is seeking a Video-First Marketing Manager to enhance its B2B marketing efforts. This role involves creating engaging short-form videos, developing social media strategies, and managing brand campaigns. The ideal candidate will bring creativity, a passion for coffee, and the skills to analyze performance metrics. Join a fun and collaborative team focused on building marketing operations from the ground up. In-office presence is required five days a week, fostering teamwork and innovation.

Qualifications

• Experience in creating engaging short-form videos and social media content.
• Strong digital-first mindset with a passion for coffee.
• Ability to collaborate with creative teams and agencies.

Responsibilities

• Develop and execute a video-first social media strategy.
• Lead marketing campaigns from ideation to execution.
• Monitor KPIs and provide data-driven insights.

Skills

Video content creation

Social media strategy

Brand management

Event planning

Data analysis

Job description

About The Opportunity

We are a young, dynamic coffee roastery expanding our B2B marketing operations and looking for a Video-First Marketing Manager.

You'll be instrumental in bringing our brand to life by creating engaging short-form videos, compelling social media content, and professional visuals. If you have a passion for coffee, a digital-first mindset, and the drive to build a marketing operation from the ground up with a passionate, fun, and creative team, this is the challenge you’re looking for.

What You’ll Do

Develop and execute a video first social media strategy across Facebook, Instagram, TikTok, and other relevant platforms.

Conceptualise and storyboard video that aligns with brand identity and drives audience growth.

Oversee content calendars, ensuring consistent posting schedules and campaign alignment.

Analyze performance metrics (engagement, reach, conversions) and optimize strategies accordingly.

Brand & Campaign Management

Lead culturally relevant marketing campaigns from ideation to execution, including product launches, seasonal promotions, and brand collaborations.

Ensure consistent brand messaging across all digital and offline touchpoints.

Collaborate with videographers, designers and agencies to produce high-quality marketing assets (Video first strategy).

Event Planning & Activations

Plan and manage offline/online events (e.g., pop-ups, community engagements) to enhance brand visibility.

Handle end-to-end event logistics, including vendor coordination, budgeting, and post-event reporting.

Leverage events for social media content and audience engagement.

Performance Tracking & Reporting

Monitor KPIs (follower growth, engagement rates, conversion) and provide data-driven insights.

Prepare monthly reports for leadership, highlighting successes and improvement areas.

Adjust strategies based on analytics to maximize ROI.

Work closely with Sales, Product, and Operations teams to align marketing efforts with business goals.

Partner with external influencers, agencies, and vendors to amplify brand reach.

At Santino, we believe in the power of collaboration to drive creativity and strengthen relationships. Your participation in this young dynamic team plays a key role in building a connected and successful team. In-office requirements (5 days) because we love creating new stories together.

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